Pioneering agencies and brands are already providing examples of what’s possible using the next transformative technology for the advertising industry.
We’re hosting a Show & Tell in Cape Town and for this one we’re looking online to explore digital trends, branded content, marketing and e-commerce.
With the Loerie Awards about to kick off, we check in with a selection of non-traditional marketing specialists to hear their views on the state of advertising today, and what it’s likely to look like in the future. (Spoiler Alert: The days of big-budget ATL are over)
In Ads This Week we’re watching a disappearing car, listening to the words of Nelson Mandela, looking at a print ad for the New Golf R, and getting free Castle Lite through a digital trick by Liquorice.
Ads this week included a 3D chalk Oreo by mak1one, a fun factory machine for Ackermans and the results of the Magnum Twitter Auction.
Ads this week include a new brand ad for SAA, an online video for Hollard Insurance, a TVC for Sinutab, an in-flight activation for Robertsons Herbs & Spices, and a new website for Ultimate Braaimaster.
When it comes to brand activations, is there anything more representative of ‘2013’ than a twerk-activated vending machine?
The annual National Budget Speech is being given today and Sanlam wants to make sure that you know how it all works. This infographic video, explaining the basics, was created by The Jupiter Drawing Room Cape Town and digital agency Liquorice.
Yesterday saw some awesome tributes to the Black Tuesday protests and since, brands like Playboy have been jumping on the band wagon. Here is a collection of responses.
Movember is back. And with it another round of inter-agency competition for a good cause. The annual agency facial hair growing contest to raise funds for CANSA is being hosted by Liquorice Online this time.