Author: maribasson

#CloseTheTap for World Water Day

  Starting today,  the water conservation NGO, FLOW (For the Love of Water) is urging 10 000 Twitter users to #CloseTheTap using only tweets. The website developed for the campaign live streams a running tap – a symbol for daily water wastage. The tap, connected to Twitter will close with water saving tweets carrying […]

Savanna Social Media Campaign

Savanna Social Media Campaign

  To reach a target of 20 000 fans Savanna ran a fan recruitment drive, partnering with animal charities – promising fans that once the target has been reached 2 000 blankets will be given to puppies in need. The call to action was simple and the campaign went viral […]

Whodunnit? Interactive video for Woolworths

Whodunnit? Interactive video for Woolworths

[youtube][/youtube] We spotted this interactive video for Woolworth on Facebook. Using annotations, it allows users to click through to see boots up close. Simple and clever. We’re not sure whodunnit, perhaps Trigger? UPDATE: Apparently they also did a Flash Mob do this regard on the weekend. [youtube][/youtube]

Woolworths Love Button

For Valentines day Woolies is running a Facebook campaign – a petition to add a love button to Facebook. Basically when “signing” the petition, pictures are added to a user’s Facebook profile and tagged creating a “profile page takeover”/ banner using the new Facebook profile layout . There’s also the […]

Zoopy Refocused and Redesigned

Zoopy has just changed their focus from online video to mobile video, a seemingly clever move if you consider the South African digital landscape. Here’s the reason for the refocus According to them in a blog post published this morning: “Until now, we’ve been an online platform first and a […]

Jax Panik – Dinosaur

[youtube][/youtube] The latest from Jax Panik is a rather strange collage for his track Dinosaur. Made by the man himself and freelance artist Arno Kruger.

New Mainstay TV ad

Some of you probably remember the much loved vintage Mainstay ads (or at least the jingle). This is the latest commercial for the cane spirit, the first in over 20 years! [youtube][/youtube] We’re pretty sure Draftfcb is responsible for this. Update: We’ve been notified that TBWA Johannesburg is responsible for […]

Two Oceans Facebook App

The latest from Stonewall+ is a digital extension of Two Oceans’ current Best Beach Spot campaign, a Facebook app where users can add and vote for their favourite beach spot in SA. Check it out here.

Wrestlerish Crowdsourced Video Project

This is the latest music video from Pretoria based Rock/Country/Pop foursome, Wrestlerish – a beautiful crowdsourced stopmotion. Credits after the vid. [youtube][/youtube] Directed by Ricardo Rocha, Jaco van der Walt and Andre Pereira. Edited by Etiket. Produced by Etiket and Wrestlerish.

King Pie Christmas TVC by five0six

King Pie Christmas TVC by five0six

[youtube][/youtube] King Pie recently launched its new Christmas campaign by five0six on According to Jeanne Geldenhuys, Chief Operating Officer of King Pie a lot of research around the brand has revealed that there’s “a need for further emphasis on the premium quality of King Pie to the target market” […]

ZA News – Old Spice Zuma Spoof

ZA News – Old Spice Zuma Spoof

[youtube][/youtube] We may all be tired of brands jumping on the Old Spice spoof wagon, but this one has a uniquely South African flavour, “the mshini your man could smell like”.

And the Iceberg goes to… Liquifruit

[youtube][/youtube] So after the video went viral and was hijacked, Liquifruit claimed it as theirs. And whodunnit? Liqourice did. Here’s the hijack by a Hunter’s fan: [youtube][/youtube]

Iceberg spotted in Clifton

We reckon this is some marketing stunt. Anyone know for what brand it is? And whodunit? EDIT: Looks like somoene hijacked this viral, read here for more.