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Latest Creative News

  Starting today,  the water conservation NGO, FLOW (For the Love of Water) is urging 10 000 Twitter users to #CloseTheTap using only tweets. The website developed for the campaign live streams a running tap - a symbol for daily water wastage. The tap, connected to Twitter will close with water...

  To reach a target of 20 000 fans Savanna ran a fan recruitment drive, partnering with animal charities - promising fans that once the target has been reached 2 000 blankets will be given to puppies in need. The call to action was simple and...

[youtube]http://www.youtube.com/watch?v=kS6VXPPBaC8[/youtube] We spotted this interactive video for Woolworth on Facebook. Using annotations, it allows users to click through to see boots up close. Simple and clever. We're not sure whodunnit, perhaps Trigger? UPDATE: Apparently they also did a Flash Mob do this regard on the weekend....

For Valentines day Woolies is running a Facebook campaign - a petition to add a love button to Facebook. Basically when "signing" the petition, pictures are added to a user's Facebook profile and tagged creating a "profile page takeover"/ banner using the new Facebook profile...

Zoopy has just changed their focus from online video to mobile video, a seemingly clever move if you consider the South African digital landscape. Here's the reason for the refocus According to them in a blog post published this morning: "Until now, we’ve been an online platform first and a mobile service second. We’re turning this on its head and positioning Zoopy as a mobile video platform, with a mobi site, apps for the major platforms, and a website... we’ve focused on offering our users two core, and quite diverse, services: user-generated content sharing; and Zoopy TV (with made-for-web video stories ranging from news and movie reviews to fashion and games). We’ve made the decision to focus our business on one of these areas only; an area that is unique, poised for growth and more monetisable: creating quick, light, informative and entertaining mobile video. Video that can be watched on the bus home, over lunch at work or while out with your friends. The new Zoopy will be a first of its kind – a mobile video tabloid that will feature the best of international and local infotainment. Or as our slogan promises: the world in 90 seconds (or less). We’re creating a fresh look at the news and events of the day, in an entertaining format that makes it fun to catch up with what’s going on in the world around you." The new Zoopy also means that users won't be able to upload content anymore: "Video views have proved the value that you, our users, place in quality content, as we’ve seen Zoopy visitors gravitate more and more towards Zoopy TV videos over user-generated content. Rather than trying to grow Zoopy in the user-generated content and mobile video infotainment spaces simultaneously, with one leg in and one leg out, it makes much more sense for us to focus our energies, resources and future on an offering that we can do so much more with, by producing and growing our own content." With its refocus the site has experienced quite a facelift. Have a look here. You can check out the full post here and follow Zoopy on Twitter to keep up with the latest. So, what do you think - a clever move from Zoopy? Will it work? And more importantly will you use it? UPDATE Click through to see the full infographic by Cow and ILoveDust.

[youtube]http://www.youtube.com/watch?v=MJw6xqLe8cE&feature=youtu.be[/youtube] The latest from Jax Panik is a rather strange collage for his track Dinosaur. Made by the man himself and freelance artist Arno Kruger. ...

Some of you probably remember the much loved vintage Mainstay ads (or at least the jingle). This is the latest commercial for the cane spirit, the first in over 20 years! [youtube]http://www.youtube.com/watch?v=VIUqCkTlFG8[/youtube] We're pretty sure Draftfcb is responsible for this. Update: We've been notified that TBWA...

The latest from Stonewall+ is a digital extension of Two Oceans' current Best Beach Spot campaign, a Facebook app where users can add and vote for their favourite beach spot in SA. Check it out here. ...

This is the latest music video from Pretoria based Rock/Country/Pop foursome, Wrestlerish - a beautiful crowdsourced stopmotion. Credits after the vid. [youtube]http://www.youtube.com/watch?v=m0C1G_7ViQY&feature=youtu.be[/youtube] Directed by Ricardo Rocha, Jaco van der Walt and Andre Pereira. Edited by Etiket. Produced by Etiket and Wrestlerish....

[youtube]http://www.youtube.com/watch?v=jkRnZWc5xsE[/youtube] Nando's takes a stab at CellC with this spoof of the CEO ad :D ...

[youtube]http://www.youtube.com/watch?v=dTm_QYFouxU[/youtube] King Pie recently launched its new Christmas campaign by five0six on e.tv. According to Jeanne Geldenhuys, Chief Operating Officer of King Pie a lot of research around the brand has revealed that there's "a need for further emphasis on the premium quality of King Pie to...

[youtube]http://www.youtube.com/watch?v=LkNDRms6EkQ&feature=player_embedded[/youtube] We may all be tired of brands jumping on the Old Spice spoof wagon, but this one has a uniquely South African flavour, "the mshini your man could smell like"....

[youtube]http://www.youtube.com/watch?v=NewYuIFEmVs[/youtube] So after the video went viral and was hijacked, Liquifruit claimed it as theirs. And whodunnit? Liqourice did. Here's the hijack by a Hunter's fan: [youtube]http://www.youtube.com/watch?v=3V4jgQ5O2CA[/youtube]...

We reckon this is some marketing stunt. Anyone know for what brand it is? And whodunit? EDIT: Looks like somoene hijacked this viral, read here for more....

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