Author: maribasson

Advertising, Cape Town, Digital, installation, Non-profit, Social Media, Website

#CloseTheTap for World Water Day

  Starting today,  the water conservation NGO, FLOW (For the Love of Water) is urging 10 000 Twitter users to #CloseTheTap using only tweets. The website developed for the campaign live streams a running tap – a symbol for daily water wastage. The tap, connected to Twitter will close with water saving tweets carrying […]

Whodunnit? Interactive video for Woolworths
Clothing, Fashion, Video

Whodunnit? Interactive video for Woolworths

[youtube]http://www.youtube.com/watch?v=kS6VXPPBaC8[/youtube] We spotted this interactive video for Woolworth on Facebook. Using annotations, it allows users to click through to see boots up close. Simple and clever. We’re not sure whodunnit, perhaps Trigger? UPDATE: Apparently they also did a Flash Mob do this regard on the weekend. [youtube]http://www.youtube.com/watch?v=x3BSPjSI6w0[/youtube]

Advertising, Alcohol, TV Commercials

New Mainstay TV ad

Some of you probably remember the much loved vintage Mainstay ads (or at least the jingle). This is the latest commercial for the cane spirit, the first in over 20 years! [youtube]http://www.youtube.com/watch?v=VIUqCkTlFG8[/youtube] We’re pretty sure Draftfcb is responsible for this. Update: We’ve been notified that TBWA Johannesburg is responsible for […]

King Pie Christmas TVC by five0six
Advertising, Print, TV Commercials

King Pie Christmas TVC by five0six

[youtube]http://www.youtube.com/watch?v=dTm_QYFouxU[/youtube] King Pie recently launched its new Christmas campaign by five0six on e.tv. According to Jeanne Geldenhuys, Chief Operating Officer of King Pie a lot of research around the brand has revealed that there’s “a need for further emphasis on the premium quality of King Pie to the target market” […]