To conduct the first-ever gender diversity survey in South Africa’s advertising and marketing sector, SheSays Cape Town partnered with Kantar, the world’s leading data, insights and consulting company.
This film is a first for Edgars: it features an inclusive group of unconventional, diverse, and real beauty icons people can really connect with.
‘Don’t Fear The Finger’, a new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ urges South Africa’s men to visit CANSA Care Centres for a prostate blood test.
Why I hate the #KFCProposal.
TVC’s are an art form that South African brands excel at. TVC’s hold their own sentiment, and certain tag lines and theme songs get stuck in our heads forever.
The objective was to raise awareness for the South African Sports Association for the Physically Disabled (SASAPD), which Toyota SA sponsors and for which Mahlangu is the Toyota ambassador.
It was a night filled with cultural celebration, thrilling entertainment and big wins at the 24th Pendoring Indigenous Advertising Awards.
The Pendoring, originally created in 1995 to encourage and facilitate the use of Afrikaans in marketing, has undergone a number of changes to celebrate all of South Africa’s indigenous languages.
Pamela became an instant social media star after her school teacher uploaded a video of her online.
Chaeli Mycroft, an iconic disability activist with cerebral palsy, teamed up with creative agency King James Cape Town to launch the Chaeli Campaign.
To mark Deaf Awareness Month, the mobile telecommunications company, MTN briefed advertising agencies TBWA Africa and FORT to create a special piece aimed at highlighting the 1303272*29# emergency number.
With the Inkomazi heritage campaign, the brand wanted to spark the excitement of food in homes, as it is such an integral element in any culture.
Various events happen across the country during this month. In the most recent years, we have seen more brands getting involved and commemorating South Arica’s beautiful heritage.
The Pendoring Advertising Awards were founded in 1995 as a celebration of Afrikaans language creativity. Since 2018 they have grown to celebrate and reward creative advertising in all South African indigenous languages.
Retroviral is an online communications agency that is said to have made more brands go viral than any other agency in the continent.