To conduct the first-ever gender diversity survey in South Africa’s advertising and marketing sector, SheSays Cape Town partnered with Kantar, the world’s leading data, insights and consulting company.
Advertising
New Edgars Feature Film Challenges Society’s Warped Perception of Beauty
This film is a first for Edgars: it features an inclusive group of unconventional, diverse, and real beauty icons people can really connect with.
‘Don’t Fear The Finger’ Ad Campaign urges SA men to visit CANSA during Men’s Health Month
‘Don’t Fear The Finger’, a new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ urges South Africa’s men to visit CANSA Care Centres for a prostate blood test.
OPINION: #KFCProposal A Finger Lickin’ FARCE & targeted advertising at its worst
Why I hate the #KFCProposal.
Our Pick of the Best TVC’s of 2019
TVC’s are an art form that South African brands excel at. TVC’s hold their own sentiment, and certain tag lines and theme songs get stuck in our heads forever.
New Toyota Ad tells the back-story of Paralympic medalist Ntando Mahlangu
The objective was to raise awareness for the South African Sports Association for the Physically Disabled (SASAPD), which Toyota SA sponsors and for which Mahlangu is the Toyota ambassador.
TBWA/Hunt Lascaris, Odd Number, Joe Public Win Big at 2019 Pendoring Awards
It was a night filled with cultural celebration, thrilling entertainment and big wins at the 24th Pendoring Indigenous Advertising Awards.
The Pendoring Awards: Celebrating Creative Work in Indigenous Languages
The Pendoring, originally created in 1995 to encourage and facilitate the use of Afrikaans in marketing, has undergone a number of changes to celebrate all of South Africa’s indigenous languages.
Social Media Princess Gets Featured in GAME TVC
Pamela became an instant social media star after her school teacher uploaded a video of her online.
‘The only thing more challenging than being disabled is being a woman in South Africa,’ says Chaeli
Chaeli Mycroft, an iconic disability activist with cerebral palsy, teamed up with creative agency King James Cape Town to launch the Chaeli Campaign.
WATCH: MTN partners with LazarusMan, Leeroy Jason, FORT and TBWA for #DeafAwarenessMonth Campaign
To mark Deaf Awareness Month, the mobile telecommunications company, MTN briefed advertising agencies TBWA Africa and FORT to create a special piece aimed at highlighting the 1303272*29# emergency number.
Inkomazi Celebrates SA’s Heritage With An Unorthodox Social Media Campaign
With the Inkomazi heritage campaign, the brand wanted to spark the excitement of food in homes, as it is such an integral element in any culture.
From Launching New Packaging Designs to Collabs With Artists: We Look At What Brands Did For Heritage Month
Various events happen across the country during this month. In the most recent years, we have seen more brands getting involved and commemorating South Arica’s beautiful heritage.
Here’s Why You Should Check Out The 2019 Pendoring Advertising Awards
The Pendoring Advertising Awards were founded in 1995 as a celebration of Afrikaans language creativity. Since 2018 they have grown to celebrate and reward creative advertising in all South African indigenous languages.
Retroviral ECD, Mike Sharman Reveals How He Became a ‘Viral Scientist’
Retroviral is an online communications agency that is said to have made more brands go viral than any other agency in the continent.
