The objective was to raise awareness for the South African Sports Association for the Physically Disabled (SASAPD), which Toyota SA sponsors and for which Mahlangu is the Toyota ambassador.
Advertising
TBWA/Hunt Lascaris, Odd Number, Joe Public Win Big at 2019 Pendoring Awards
It was a night filled with cultural celebration, thrilling entertainment and big wins at the 24th Pendoring Indigenous Advertising Awards.
The Pendoring Awards: Celebrating Creative Work in Indigenous Languages
The Pendoring, originally created in 1995 to encourage and facilitate the use of Afrikaans in marketing, has undergone a number of changes to celebrate all of South Africa’s indigenous languages.
Social Media Princess Gets Featured in GAME TVC
Pamela became an instant social media star after her school teacher uploaded a video of her online.
‘The only thing more challenging than being disabled is being a woman in South Africa,’ says Chaeli
Chaeli Mycroft, an iconic disability activist with cerebral palsy, teamed up with creative agency King James Cape Town to launch the Chaeli Campaign.
WATCH: MTN partners with LazarusMan, Leeroy Jason, FORT and TBWA for #DeafAwarenessMonth Campaign
To mark Deaf Awareness Month, the mobile telecommunications company, MTN briefed advertising agencies TBWA Africa and FORT to create a special piece aimed at highlighting the 1303272*29# emergency number.
Inkomazi Celebrates SA’s Heritage With An Unorthodox Social Media Campaign
With the Inkomazi heritage campaign, the brand wanted to spark the excitement of food in homes, as it is such an integral element in any culture.
From Launching New Packaging Designs to Collabs With Artists: We Look At What Brands Did For Heritage Month
Various events happen across the country during this month. In the most recent years, we have seen more brands getting involved and commemorating South Arica’s beautiful heritage.
Here’s Why You Should Check Out The 2019 Pendoring Advertising Awards
The Pendoring Advertising Awards were founded in 1995 as a celebration of Afrikaans language creativity. Since 2018 they have grown to celebrate and reward creative advertising in all South African indigenous languages.
Retroviral ECD, Mike Sharman Reveals How He Became a ‘Viral Scientist’
Retroviral is an online communications agency that is said to have made more brands go viral than any other agency in the continent.
Lebogang Rasethaba Highlights SA’s Love for Soccer In New Campaign for Wunderman
Lebogang Rasethaba gives us a glimpse into modern soccer culture for the 2019 Shell Helix Ultra Cup.
Key Take-Outs from Zara’s #DearSouthAfrica Campaign
It remains to be seen if more brands will take a page out of Zara’s book and do more relatable, yet effective campaigns without recycling the same five faces.
FCB & Director Kit Create An Effective Ad for Easy Waves
FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease.
Sanlam Promotes Investment and Positive Thinking In New TVC
Created by The King James Group, the advert is an amalgamation of footage of political speeches, talk shows, Ted Talks, news clips and more.
Are brands trying too hard to connect with Generation Y?
According to research, millennials are the world’s most powerful consumers – which explains why brands are looking more actively into youth culture.
