The objective was to raise awareness for the South African Sports Association for the Physically Disabled (SASAPD), which Toyota SA sponsors and for which Mahlangu is the Toyota ambassador.
It was a night filled with cultural celebration, thrilling entertainment and big wins at the 24th Pendoring Indigenous Advertising Awards.
The Pendoring, originally created in 1995 to encourage and facilitate the use of Afrikaans in marketing, has undergone a number of changes to celebrate all of South Africa’s indigenous languages.
Pamela became an instant social media star after her school teacher uploaded a video of her online.
Chaeli Mycroft, an iconic disability activist with cerebral palsy, teamed up with creative agency King James Cape Town to launch the Chaeli Campaign.
To mark Deaf Awareness Month, the mobile telecommunications company, MTN briefed advertising agencies TBWA Africa and FORT to create a special piece aimed at highlighting the 1303272*29# emergency number.
With the Inkomazi heritage campaign, the brand wanted to spark the excitement of food in homes, as it is such an integral element in any culture.
Various events happen across the country during this month. In the most recent years, we have seen more brands getting involved and commemorating South Arica’s beautiful heritage.
The Pendoring Advertising Awards were founded in 1995 as a celebration of Afrikaans language creativity. Since 2018 they have grown to celebrate and reward creative advertising in all South African indigenous languages.
Retroviral is an online communications agency that is said to have made more brands go viral than any other agency in the continent.
Lebogang Rasethaba gives us a glimpse into modern soccer culture for the 2019 Shell Helix Ultra Cup.
It remains to be seen if more brands will take a page out of Zara’s book and do more relatable, yet effective campaigns without recycling the same five faces.
FCB Joburg has created a campaign with an above-the-line focus for the Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease.
Created by The King James Group, the advert is an amalgamation of footage of political speeches, talk shows, Ted Talks, news clips and more.
According to research, millennials are the world’s most powerful consumers – which explains why brands are looking more actively into youth culture.