This article is about the Loeries. The Loeries is a non-profit company administering awards for the brand communications industry, in Africa and the Middle East, but you already know this. Here, we list the 5 things you SHOULD not have done this past weekend.
Sho Madjozi recently teamed up with Stayfree® in a campaign to promote open discussion around menstruation and related topics.
Takealot, South Africa’s largest online store recently teamed up with Coconut Kelz in a campaign to promote the shopping brand’s user-friendly advantages.
Loeries have recently introduced their very own app which is intended to inform people about the latest Loeries Creative Week events – as and when they happen.
Red & Yellow Creative School of Business is offering a number of bursary opportunities available for their full-time programmes in 2020.
The campaign, which was released earlier this month aims to highlight just how unnecessary plastic packaging is.
Genfiddich, the world’s most awarded single malt whiskey, teamed up with Andpeople to create the first live billboard bar to tour South Africa, the Challengers Club. Originally the campaign would inspire young mavericks to explore the possibilities available, but the result is a maverick feat in and of itself.
Adventurous and authentic director Nadezna Radcore has joined The Rudeboy Collective to create inspiring and touching commercials for international brands such as Revlon and Nestle.
These quirky TVC’s are the brainchild of the Joe Public United creative team, who partnered with Chicken Licken to promote the new Soul Sister Party 4 meal.
RocoMama’s gets real about food advertising in their latest campaign #EatingIsBelieving
Opera released the short film dubbed Escape. Directed by Amr Singh the film promotes takes a look at technology and it’s impact while promoting that we have choices and that those choices matter.
Eco-conscious brand Sealand turned to Publicis Machine to communicate their sustainability ethos
Brandt Botes is the designer behind the crafty new Autograph Gin packaging design that is inspired by the attention to detail involved in the gin distilling process.
Romeo Malepe has founded the Rebranding Sharpeville collective to empower the community psychologically. and to breathe new financial and cultural life into the historic township.
The new Coke Threds collection is bold and nostalgic, and features collabs with some of South Africa’s top young designers.