Romeo Malepe has founded the Rebranding Sharpeville collective to empower the community psychologically. and to breathe new financial and cultural life into the historic township.
Brand Activation
VW creates interactive, 4D experience to launch Arteon
Volkswagen South Africa has collaborated with local artists to create an immersive, 4D experience that showcases their latest model, the Arteon.
Coca-Cola #RainbowNation by FCB Johannesburg
The latest from FCB Johannesburg is a colourful brand activation for Coca-Cola that celebrates 20 years of democracy in the “Rainbow Nation.”
Labello Electric Kiss | FCB and Hellocomputer
Hellocomputer and FCB Johannesburg collaborated on this, literally, electrifying activation for Labello.
The MWEB #dinnercam
As part of a campaign to launch MWEB’s Uncapped WiFi offering Society have created The MWEB #dinnercam, a (slightly tongue-in-cheek) social media food gadget currently found at El Burro in Cape Town.
Tuffy Ice-Cream Truck by Saatchi & Saatchi
To let people know that Tuffy’s scented bin liners work to disguise bad odours, Saatchi & Saatchi chose the smelliest thing they could find – a garbage truck – for a sweet makeover.
Brand Activations at the 2014 Design Indaba Expo
Among the hundreds of independent designers showing at Design Indaba Expo are the big brand sponsors who play a key role in making the annual event such a success. These are the exhibits, installations or activations by brands at this year’s expo and a little explanation of how they’re using spaces like these to connect with a design-minded audience.
Castle Lite Presents: The Ice Truck
When it comes to brand activations, is there anything more representative of ‘2013’ than a twerk-activated vending machine?
Cinema Crime Scene | SA Launch of FOX Crime
To launch new network FOX crime on DStv, Ireland/Davenport needed to make a big impact and target the right audience. Their solution was to produce an interactive film posed as a movie trailer and transform the interior of a cinema into a crime scene.
CLEAR Shampoo Claw Machine
CLEAR shampoo launched their unique version of the claw machine at Oppikoppi last weekend.
Toyota RAV4 Outdoor Website
Digital agency Hellocomputer with the help of Thingking designed, built and installed a physical, outdoor website for the launch of the all-new Toyota RAV4.
Douwe Egberts Yawn-Activated Coffee Machine
Set up at OR Tambo International Airport, this Douwe Egberts coffee machine uses facial recognition software to detect yawns.
Castle Lite Extra Cold Mind Reader
Castle Lite recently introduced their Extra Cold Mind Reader conceptualised, developed and designed by Hellocomputer.
Vital Viral Boost | The World’s Smallest Big Idea
In the run-up to flu season, Draftfcb was tasked with promoting Vital Viral Boost, a supplement to strengthen immunity. Needing big impact the agency went microscopic with the help of scientists from the University of Stellenbosch.
The Exchange | Organ Donor Foundation’s Cashless Fashion Boutique
The Exchange is a cashless fashion boutique that opened at Cavendish Square in Cape Town today. The campaign is by NATIVE for the Organ Donor Foundation to encourage people to register as organ donors.
