Romeo Malepe has founded the Rebranding Sharpeville collective to empower the community psychologically. and to breathe new financial and cultural life into the historic township.
Volkswagen South Africa has collaborated with local artists to create an immersive, 4D experience that showcases their latest model, the Arteon.
The latest from FCB Johannesburg is a colourful brand activation for Coca-Cola that celebrates 20 years of democracy in the “Rainbow Nation.”
Hellocomputer and FCB Johannesburg collaborated on this, literally, electrifying activation for Labello.
As part of a campaign to launch MWEB’s Uncapped WiFi offering Society have created The MWEB #dinnercam, a (slightly tongue-in-cheek) social media food gadget currently found at El Burro in Cape Town.
To let people know that Tuffy’s scented bin liners work to disguise bad odours, Saatchi & Saatchi chose the smelliest thing they could find – a garbage truck – for a sweet makeover.
Among the hundreds of independent designers showing at Design Indaba Expo are the big brand sponsors who play a key role in making the annual event such a success. These are the exhibits, installations or activations by brands at this year’s expo and a little explanation of how they’re using spaces like these to connect with a design-minded audience.
When it comes to brand activations, is there anything more representative of ‘2013’ than a twerk-activated vending machine?
To launch new network FOX crime on DStv, Ireland/Davenport needed to make a big impact and target the right audience. Their solution was to produce an interactive film posed as a movie trailer and transform the interior of a cinema into a crime scene.
CLEAR shampoo launched their unique version of the claw machine at Oppikoppi last weekend.
Digital agency Hellocomputer with the help of Thingking designed, built and installed a physical, outdoor website for the launch of the all-new Toyota RAV4.
Set up at OR Tambo International Airport, this Douwe Egberts coffee machine uses facial recognition software to detect yawns.
Castle Lite recently introduced their Extra Cold Mind Reader conceptualised, developed and designed by Hellocomputer.
In the run-up to flu season, Draftfcb was tasked with promoting Vital Viral Boost, a supplement to strengthen immunity. Needing big impact the agency went microscopic with the help of scientists from the University of Stellenbosch.
The Exchange is a cashless fashion boutique that opened at Cavendish Square in Cape Town today. The campaign is by NATIVE for the Organ Donor Foundation to encourage people to register as organ donors.