Ogilvy Cape Town had approximately 3 weeks to conceptualise and build an activation for new client Intel, to be placed in five malls across the country over the Easter weekend.
Puma set up their Creative Factory Co-Lab at The Grove in Braamfontein over the weekend, and we went along to take part in the event.
Samsung created this massive moving exhibit stand during the Afcon 2013 games hosted at various stadiums through South Africa. Being one of the Sponsors of the AFCON cup the main idea from Samsung was to create a zone that is easy accessible for future consumers to interact with […]
Lipton Ice Tea has been doing some fun activations in the public space with the help of experiential marketing agency, Stretch.
tinMan Digital sent us this world-first that they created for their client Bridgestone to create some excitement around the Bridgestone Route 66 MTB Experience.
During this process we came across some incredible campaigns that we thought deserved another look. These projects range from online video campaigns to street installations to Twitter-activated contraptions.
To promote the 2013 Absa L’Atelier art competition, Absa undertook an experiment to see whether there was a substitute for real experience. Working with TJDR, they hypnotised young artists and told them they were in Paris, New York or on the Island of Sylt, and asked them to express what they saw.
After building a 300m squared vegetable garden for Lulama Primary School in Soweto, the Chevrolet UTE-Force team was tasked with transforming Ons Plek.
To prove that new Vanilla Steri Stumpie is more exciting than the flavour suggests, the launch became a covert affair.
Capitec will be launching a SwapShop at Rocking the Daisies music festival next weekend.
Play Braamfontein joined up with filmmakers Lebo Rasethaba and Liam Lynch to create an interactive guide to the central Johannesburg neighbourhood.
Cadbury Dairy Milk needed an interesting and innovative way to introduce their new re-sealable packaging.
Kyknet’s Getroud Met Rugby can be described as the local, Afrikaans version of Footballer’s Wives. The scandalous series is now in it’s 4th season which was Ogilvy Joburg’s task to launch.
To celebrate the arrival of their new Boeing 737 800, kulula.com held a surprise inflight launch for their passengers.
Over the weekend a team of engineering students from CPUT, Cape Speed, were the first from SA to take part in Formula Student. To rally support for team Cape Speed, a real-time Scalextric race track was built and is powered via social networks.