Chaeli Mycroft, an iconic disability activist with cerebral palsy, teamed up with creative agency King James Cape Town to launch the Chaeli Campaign.
Campaigns
WATCH: MTN partners with LazarusMan, Leeroy Jason, FORT and TBWA for #DeafAwarenessMonth Campaign
To mark Deaf Awareness Month, the mobile telecommunications company, MTN briefed advertising agencies TBWA Africa and FORT to create a special piece aimed at highlighting the 1303272*29# emergency number.
From Launching New Packaging Designs to Collabs With Artists: We Look At What Brands Did For Heritage Month
Various events happen across the country during this month. In the most recent years, we have seen more brands getting involved and commemorating South Arica’s beautiful heritage.
Key Take-Outs from Zara’s #DearSouthAfrica Campaign
It remains to be seen if more brands will take a page out of Zara’s book and do more relatable, yet effective campaigns without recycling the same five faces.
Sanlam Promotes Investment and Positive Thinking In New TVC
Created by The King James Group, the advert is an amalgamation of footage of political speeches, talk shows, Ted Talks, news clips and more.
Baba Tjeko on MINI Campaign, Litema & the Basotho Culture
Baba Tjeko is one of the three creatives chosen to design the first African Limited Edition Clubman: The Modern African Gentleman.
Levi’s “I Shape My World” Campaign set to continue throughout the year
Inspired by India’s 2017 “I Shape My World” campaign, Levi’s® brand took this women’s empowerment initiative a step further by creating a unified global campaign.
Takealot teams up with Coconut Kelz for their new Ad Campaign
Takealot, South Africa’s largest online store recently teamed up with Coconut Kelz in a campaign to promote the shopping brand’s user-friendly advantages.
K-Way Partners with South African Influencers for Co-Lab Campaign
Local outdoor apparel and gear brand K-Way has partnered with four South African influencers namely; Karabo Poppy, Twiggy Moli, Locnville and Rush Tush to launch their latest campaign and competition.
Simon and Mary introduces New Range of Caps for AW19
South African headwear brand, Simon and Mary are pleased to introduce their new range of tweed caps for AW19.
The Challengers Club | Glenfiddich Live Billboard Bar a Maverick Achievement
Genfiddich, the world’s most awarded single malt whiskey, teamed up with Andpeople to create the first live billboard bar to tour South Africa, the Challengers Club. Originally the campaign would inspire young mavericks to explore the possibilities available, but the result is a maverick feat in and of itself.
Chicken Licken’s new ‘Soul Sisters’ will get you through
These quirky TVC’s are the brainchild of the Joe Public United creative team, who partnered with Chicken Licken to promote the new Soul Sister Party 4 meal.
Publicis Machine’s Sealand Launch campaign resonates
Eco-conscious brand Sealand turned to Publicis Machine to communicate their sustainability ethos
Circle OF Life – Lebo Rasethaba ups his ante in engaging new Momentum ad
Coming Full Circle, from documentaries to TVCs, Egg Films’ Lebogang Rasethaba creates the engaging ‘Circle OF Life’ Momentum Ad.
A Seat at the Table – a Campaign for Empowerment
A seat at the table is an online campaign centred around amplifying the voices of a changing society, a society that seeks to continuously empower women and encourage fearlessness.
