Case Study

Capitec Swapping Mall

Capitec Swapping Mall

This is a recent case study about Capitec’s Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall.

A Case Study: Good Hope FM Mobile Band

A Case Study: Good Hope FM Mobile Band

A mobile campaign for Good Hope FM by 140 BBDO: Listeners were encouraged to connect with their mates and start a band – by giving them separate parts of a song to download on their phones (vocals, drums, guitar or bass).

A Case Study: Urbian for Hang Ten

A Case Study: Urbian for Hang Ten

Hang Ten recently did a campaign including a Travelling Hoodie Competition. The digital component of the campaign was created by Urbian and was run entirely through facebook, one of many successfully utilizing the social networking platform.