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Latest Creative News

DStv's 'Javas' tv commercial by Ogilvy Johannesburg has become an integrated operation with the new 'Ask Javas' microsite and social media campaign....

The online component to the Clover Dairy "Way Better" campaign is a digital journey through the animated Clover Milky Way where you can learn more about the characters created for the TVC....

New from The Jupiter Drawing Room (CT), this Hyundai Accent campaign plays on the advantages of possessing a fancy accent, both the manner of speaking and the car. ...

Cell C has recently launched a new tactical campaign/idea/microsite called the South African Urban Dictionary. It's very similar to the standard Urban Dictionary, but with only South African words. With SAStreetDictionary.co.za, Cell C is literally putting the power in your hands! On June 16th 1976, a group...

This nifty idea from Sea Harvest is a website that offers suggestions on where to go or what to do every night. Anybody know who'dunnit?...

Retroviral launched a microsite for Nando's latest advertising campaign three weeks ago, 'The dubious history of delicious Peri-Peri'. The 6-episode ad campaign focuses on the origins of the Nando's birds eye chilli bush....

[youtube]http://www.youtube.com/watch?v=wQBelVDNbEs&feature[/youtube] [caption id="attachment_20035" align="aligncenter" width="560" caption="Pic from 'Meet our Family' facebook album "][/caption]   [caption id="attachment_20036" align="aligncenter" width="560" caption="Screenshot from Auntie Rica's website"][/caption] Tasked with creating a campaign to remind/warn people to RICA their sim cards, Aqua Online came up with an entire back story about Disconnected Syndrome. The campaign tells...

  A slick new site by HelloComputer for Sanlam. Read all about it: Although they have a good reputation with the 40+ audience, South African life insurance giant Sanlam were looking for a way to engage a younger market, one that’s more inclined to...

Ogilvy Cape Town has been working on a very cool promotion for Halls. Read all about it: Halls throat lozenges give you your voice back. So we launched the “Halls. Free Your Voice.” Promotion, where people could win their own radio ad to ...

The latest from Hunter's is a campaign by Stonewall+ where visitors to the site are asked to vote for their favourite out of 9 artists to play at 3 Hunter's parties in Cape Town, Joburg and Durban this December. Colourful, moving pie-charts change size with...

[youtube]http://www.youtube.com/watch?v=-MkCTEcDg0Y[/youtube] There isn’t much expected in the advertising world when it comes to vehicle tracking services. It is a grudge purchase for most in South Africa and we would all probably prefer to turn a blind eye to this. But Tracker is more...

Tomorrow is World Food Day and in a bid to raise awareness about food security and to help under-resourced schools, Woolworths have created a Living Wall online. Anyone wanting to support the cause is invited to 'plant' a virtual seedling. The wall is based on a...

HelloComputer have recently launched a new flash site for Turbovite. It includes quite a nice mechanic that calls on people to upload their TURBOFACE (after having a Turbovite obviously) and has led to some pretty funny (and some very odd) pics being entered so far.
1 in 100 000 This is a campaign for The Sunflower Fund by The Jupiter Drawing Room and Clickthinking. The Sunflower Fund is an organisation which was founded in 1999 by parents of children with leukaemia, to try and get financial support and raise the number of bone marrow stem cell donors in South Africa. The 1 in 100 000 Challenge was conceptualised as a build up to National Bandana Day on 12 October 2010. The campaign, designed by Jupiter Drawing Room, demonstrates the harsh odds that only one in every 100 000 people suffering from leukaemia will find a bone marrow stem cell match.
Thanks Spark - ChooseCharacter Stonewall+ created the Thanks Spark campaign site for the Hot New Chevrolet Spark that encourages people to give thanks to their friends and loved ones while providing them with access to information about the newly released Chevrolet Spark. It is a humouristic campaign that taps into some of the typical South African stereotypes to provide consumers with a fun, engaging and socially integrated means of finding out about the new car. Users are able to create thank you messages using one of four different characters, include one of the four dances available, and select from the prerecorded voice messages or use their own custom message, which they can share via email, Facebook or Twitter. These thank you messages are then delivered to the recipient in a novel and funny way. Credits: Adele Milana – Account Management Tanja Mayr – Project Management Joelle Snaith – Storyboarding, Interface design and Animation Carrie Linder – Script and Copywriting Nicolas Rix – Character Illustration & Animation Rigard Kruger – Technical Planning, UX, ActionScripting Tim Smith - ActionScripting Harold Durnez – Animation Daniel Eppel – Sound Production Nik Rabinowitz – Voice-over Brett Reid – Back-end Development Gerhard du Toit – HTML/CSS Coding Adam Whitehouse – Creative Direction Andy Ellis – Creative Direction Click through to see more screenshots of the site or visit it yourself at www.thankspark.co.za
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