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Magic Moments Football recreation digital campaign Magic Moments FC is a site that recreates famous football goals. It's quite well executed, and has an incredibly funny script (the flash loader says "Magic takes time" - only one of the gems). It stars Brendan Jack and a few other local comedians, and has the great tongue in cheek humour we've come to expect from Brendan. This almost seems like a follow up on the Puma campaign with Usain Bolt. The site also heavily relies on video, with a custom player that worked quite smoothly on my machine. We don't know who produced it (a sneaky suspicion it was Aqua Online), anyone care to let us know about the credits for this?

A campaign aimed at school kids that Cape Town marketing agency Cow Africa worked on with Cow UK for the Flower Council of Holland. Flower Council of Holland wanted to create a way for school kids to reward the unofficial heroes of the school: their school...

[youtube]http://www.youtube.com/watch?v=Tjaeu09sbcY[/youtube] Jared Woods is a South African living in London and he is on a quest to meet Lily Allen. His simple plea to meet the popstar has become an entire personal social media campaign complete with microsite, youtube video, cartoon viral, wallpapers to download, a...

6 Colours To Stand By is a rallying cry which forms part of a digital campaign celebrating South African national pride. This project is a creative collaboration between Gloo Digital Design & Black River F.C. & is Gloo's first digital campaign since being appointed to...

LAND ROVER _PROPERTY MAG Some more work from Y&R for Land Rover Discovery 4 'Go Beyond'. Campaign elements include a micro site for the new Discovery 4, www.discovery4.co.za where if you click on 'Plan your next adventure', you go to a Land Rover version of Google earth/maps with the car following your curser. Other pieces are a small press ad and this magazine wrap all promoting their 'Go Beyond' pay-off line.

Clickthinking in conjunction with The Jupiter Drawing Room Cape Town have launched an interactive digital program that invites consumers to participate in solving an online mystery for the chance to win an Apple iPad, a video camera, a digital camera and one of 9...

AquaOnline consistently pumps out great, well crafted work. This one was done for the MTN Let's go 2010 campaign. As expected from Aqua, the site is beautifully crafted. Anyone know who to attribute the credits to?...

Hellocomputer brings you Continetal Power of Stop, a driving game to promote the Launch of the new ContiSportContact5™ tyre and its benefits. Participants can win an Audi R8 advanced driving experience around the historic South African racing track Kyalami!...

Stonewall+ recently launched the new Lexus IS campaign site. Using the concept of Nanosites, the whole campaign site will be repurposed into banner executions....

Microsite screengrab for Cadiz Financial We were suitably stunned by the great creative work behind the new Cadiz campaign. The brand positioning is certainly different to most of the epic, albeit a bit standard, commercials we often associate with banking institutions. Another interesting element to this campaign is that the commercials are markedly spares in the conveying a message, apart from creating a "general sense" of wealth and aspiration, but eventually driving people to a website that explains a bit more. From a traditional strategy perspective, it's great seeing brands take this approach. The TV ads are also unbranded. Quite bold. The microsites all have a variety of seemingly unrelated characters and objects, including 3 mini-movies. At first glance, it would appear as if they have nothing to do with Cadiz – but click on them, and you’ll see they all highlight one of Cadiz’s core philosophies. You’ll meet a farmer with a novel approach to decision-making, a turn-of-the-century chancer who lands with the proverbial bum in the butter, and a builder faced with an ethical dilemma, among others. We think this is a great creatively executed campaign. Your thoughts? Take a look at the microsites: Make Good Money You won't build wealth watching ads Good is in the details
Captain Morgan Microsite digital campaign Oscar Tango and Pixel Project have developed this interesting competition based website for Captain Morgan - The Legendary Mates Weekend. The reason I say it is interesting is because of the segmentation journey that the brand takes you on towards entering the competition, ultimately, gaining a deeper understanding of Captain Morgans consumer’s. Oscar Tango is in the data business, managing multiple brands CRM programmes through their digital division Delta Bravo, and this is their latest step towards the much-talked about merger between CRM, Online and Social Media. The website takes the consumer through a journey into the ultimate mans garage, allowing you to pick and choose the toys you would like to take away with you for your ultimate Mates weekend, and in the end, defining your potential prize. The well-executed website and cleverly written copy makes the journey a bit of a laugh, and makes the process of entering entertaining and fun, while instilling all the Manly values that Captain Morgan salutes. Check out the site, or below for more screengrabs.

Here's an interesting new campaign from PPS. Great engaging concept. Anyone know Who'dunnit? update on Who'dunnit: Agency : Leftfield Advertising Designer : Hylen digital Client: PPS...

Here's a reasonably new campaign from Toblerone called MyHunk.co.za. There's also been a few radio ads for this that we unfortu, nately could not find. Any idea who'dunnit?...

Urbian collaborated with Big Wednesday to create this experiential microsite for Motorola Africa. The entire experience is a world where users log in using their Facebook profile, create an avatar and explore the virtual world with their Facebook pictures displayed throughout the scenes. Chatting to friends, doing the moonwalk and unlocking hidden features all happen in realtime.

More images if you click through.

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