Knights Whisky’s ‘Authentic’ campaign went digital on 1 November with an extended version of the 30″ TVC which aired earlier this year. Picking up on consumers’ TV-tweeting habits, a full social media strategy followed soon after with the hashtag #FollowYourself.
Durban kicked things off and Johannesburg is next, but right now it’s Cape Town’s turn to take part in the Glaceau® Vitaminwater™ City Insiders competition; a competition all about knowing your own city to win an all-expenses-paid trip to one of the greatest cities in the world, New York.
As the deadline for the Durban leg of the glaceau® vitaminwater™ city insiders competition draws near, we were inspired to share some of Durban’s projects, people and places that we’re excited about right now.
Hellocomputer and Giant Films present Castle Lite Icebreakers, a series of playful webisodes featuring the Icing Squad on a serious quest for the coldest cold refreshment.
The Jupiter Drawing Room Utopia has paired up with BirdLife South Africa to create The Penguin Run: an interactive campaign following the journeys of five African penguins – Fluke, Hank, Siren, Skip and Titan.
For their latest campaign by Retroviral Digital Communications, M-Net Movies used social media to bring Superheroes to cities in South Africa.
Devised by Hellocomputer and constructed by tech wizard at BinarySpace, Tom van den Bon, Johannesburg Zoo has recently launched a campaign featuring the world’s first live-tweeting badger.
Blast Radius Paris enlisted the help of local companies Am I Collective and Sea Monster to bring this Twitter campaign for France’s M6 Mobile to life.
Bester Burke Slingers was briefed to make KykNET top-of-mind when it comes to Afrikaans by creating something that all Afrikaners, young and old, can partake in and feel proud of.
Afrikaans TV station kykNET briefed ad agency Bester Burke Slingers to announce via Facebook that TV legend Riaan Cruywagen would be joining the channel as host of their early morning show, Dagbreek.
DStv’s ‘Javas’ tv commercial by Ogilvy Johannesburg has become an integrated operation with the new ‘Ask Javas’ microsite and social media campaign.
Ogilvy Cape Town recently developed this Facebook campaign for Cape Town Tourism that lets users send their overworked Facebook profiles on a virtual trip to the Mother City.
This clever idea by KingJames for insurance company Santam offered people the chance to be warned before all the scary parts in M-Net’s Halloween horror movies last night.
It’s crazy to think that Twitter was launched only 6 years ago, and Facebook just 2 years earlier than that. With jobs like social media management not even existing a few years ago, we’re all still learning.
Over the weekend a team of engineering students from CPUT, Cape Speed, were the first from SA to take part in Formula Student. To rally support for team Cape Speed, a real-time Scalextric race track was built and is powered via social networks.