Social Media

Zoopy Refocused and Redesigned

Zoopy has just changed their focus from online video to mobile video, a seemingly clever move if you consider the South African digital landscape. Here’s the reason for the refocus According to them in a blog post published this morning: “Until now, we’ve been an online platform first and a […]

Hunter’s How Big Is Big

With the release of the new massive Hunter’s billboard, the are also hosting a How Big Is Big Facebook promo. Guess the amount of Hunter’s bottles that can fit into the big bottle and fans can win a trip to Zanzibar with one of their “chinas”. Nice way to extend […]

Two Oceans Facebook App

The latest from Stonewall+ is a digital extension of Two Oceans’ current Best Beach Spot campaign, a Facebook app where users can add and vote for their favourite beach spot in SA. Check it out here.

Chaos use online trending topics for print campaign

Chaos use online trending topics for print campaign

Chaos Computers in Cape Town is running a Chaos Candystore Competition (one sweet deal a day) and to promote it they have digital marketing agency, World Wide Creative, on board. World Wide Creative are using ORM (online reputation management) tools to link trending topics with the promotion and in doing […]

Capitec – Live Free

Capitec – Live Free

The above is a new campaign created by combining the expertise of four companies that are all part of The King James Group. The companies credited are new social media specialists +one, Atmosphere PR, Hammer Live events and Mnemonic web design agency. The project just launched is an ongoing one for Capitec Bank called Live Free. In […]

WE LOVE/

WE LOVE/

WE LOVE/ is a site where you can share the places that you love and what you love about them on a public forum. It works like this, you sign up to the site and can then add your favourite place related to a category. So far the categories are […]

The g-mo shoes

One pair of shoes for a month

Emily Pettit-Coetzee is a fashion writer and blogger, she is also always up for a do-good fashion challenge. Last year she wore the same dress every day for a month to raise funds for HIV/Aids. This time she has signed up to wear the same pair of shoes every day […]

BP Ultimate Ride 2

BP Ultimate Ride 2

[youtube]http://www.youtube.com/watch?v=78HeUaSeMnM[/youtube]   Digital agency, HelloComputer, has just released BP Ultimate Ride 2. It’s a multi-player online game that lets you modify and customise your virtual ride, race against others online and judge others’ cars to get closer to winning the ultimate prize, a customised Volkswagen GTI built up by the […]

The Fake Sartorialist

The Fake Sartorialist

So you’ve heard of The Sartorialist, right? The blog by Scott Schuman, named one of Time Magazine’s Top 100 Design Influencers, is a collection of his photographs of The Best Dressed on the streets of the world. The Fake Sartorialist on the other hand is something quite different. Eduardo Cachucho […]

Die Heuwels Fantasties – Crowdsourcing Creative

Die Heuwels Fantasties – Crowdsourcing Creative

Die Heuwels Fantasties – an Afrikaans alternative pop band for those who don’t know – have been getting very creative with the way they interact with their fans. They’ve recently run a facebook competition where the fan with the best suggestion for the new album’s title could win a Deluxe […]

ZA News – Old Spice Zuma Spoof

ZA News – Old Spice Zuma Spoof

[youtube]http://www.youtube.com/watch?v=LkNDRms6EkQ&feature=player_embedded[/youtube] We may all be tired of brands jumping on the Old Spice spoof wagon, but this one has a uniquely South African flavour, “the mshini your man could smell like”.

Iceberg jacking continues

Is this just the tip of the Iceberg, wonder if anyone else will stamp their mark on this. The latest in the series: [youtube]http://www.youtube.com/watch?v=_1DdqWOjm5E[/youtube] The original Hunter’s iceberg jack: [youtube]http://www.youtube.com/watch?v=3V4jgQ5O2CA&feature=youtu.be[/youtube] The Liqui Fruit response: [youtube]http://www.youtube.com/watch?v=NewYuIFEmVs[/youtube] And the original viral: [youtube]http://www.youtube.com/watch?v=MFVcIxnniDE[/youtube]

Tracker – True Stories campaign

Tracker – True Stories campaign

[youtube]http://www.youtube.com/watch?v=-MkCTEcDg0Y[/youtube] There isn’t much expected in the advertising world when it comes to vehicle tracking services. It is a grudge purchase for most in South Africa and we would all probably prefer to turn a blind eye to this. But Tracker is more than about just recovering a vehicle. They […]

And the Iceberg goes to… Liquifruit

[youtube]http://www.youtube.com/watch?v=NewYuIFEmVs[/youtube] So after the video went viral and was hijacked, Liquifruit claimed it as theirs. And whodunnit? Liqourice did. Here’s the hijack by a Hunter’s fan: [youtube]http://www.youtube.com/watch?v=3V4jgQ5O2CA[/youtube]

Iceberg viral, just a little more refreshing?

[youtube]http://www.youtube.com/watch?v=3V4jgQ5O2CA[/youtube] Wow, just found this video, apparently this has been given a bit of refreshment. We know that the original video was not made by Hunter’s, not sure who though, but interesting to see a hijack go down.