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[youtube]http://www.youtube.com/watch?v=3V4jgQ5O2CA[/youtube] Wow, just found this video, apparently this has been given a bit of refreshment. We know that the original video was not made by Hunter's, not sure who though, but interesting to see a hijack go down....

If you've ever been on MWEB's Free The Web page you've probably noticed that uneducated users are a major issue for administrators. This is why MWEB has further expanded their Social Media efforts with education videos or in this case Edutainment - Educational Entertainment. Utilising...

Have a look at this new campaign from +One and Atmosphere. Using Loyiso and Jeannie D, they have future cast what the world would be like in 2050. Interesting campaign, view more here or check the video below. [youtube]http://www.youtube.com/watch?v=xltrEE68oz0&feature=player_embedded[/youtube]...

CB 22 Carte Blanche, M-Net pay-channel's flagship magazine and actuality programme, is turning 22 this year and to celebrate they’re throwing a party and inviting everyone. The “CB22: It’s all about you” campaign will make use of Carte Blanche’s Facebook and Twitter pages to vote on which stories will be seen on Carte Blanche on Sunday, 12 September 2010.
Thanks Spark - ChooseCharacter Stonewall+ created the Thanks Spark campaign site for the Hot New Chevrolet Spark that encourages people to give thanks to their friends and loved ones while providing them with access to information about the newly released Chevrolet Spark. It is a humouristic campaign that taps into some of the typical South African stereotypes to provide consumers with a fun, engaging and socially integrated means of finding out about the new car. Users are able to create thank you messages using one of four different characters, include one of the four dances available, and select from the prerecorded voice messages or use their own custom message, which they can share via email, Facebook or Twitter. These thank you messages are then delivered to the recipient in a novel and funny way. Credits: Adele Milana – Account Management Tanja Mayr – Project Management Joelle Snaith – Storyboarding, Interface design and Animation Carrie Linder – Script and Copywriting Nicolas Rix – Character Illustration & Animation Rigard Kruger – Technical Planning, UX, ActionScripting Tim Smith - ActionScripting Harold Durnez – Animation Daniel Eppel – Sound Production Nik Rabinowitz – Voice-over Brett Reid – Back-end Development Gerhard du Toit – HTML/CSS Coding Adam Whitehouse – Creative Direction Andy Ellis – Creative Direction Click through to see more screenshots of the site or visit it yourself at www.thankspark.co.za
Pick n Pay inspired by women Pick n Pay launched a social media campaign to get people interacting with the brand on social media platforms as well as highlighting Women's Day. Part of the Inspired by Women campaign was a blogging competition where bloggers were encouraged to write about the inspirational women in their lives by standing the chance to win R1000 in gift cards and a further R1000 for who they wrote about. Simultaneously they held a twitter competition where their twitter followers could tell them what makes a woman and stand to win R500 daily. The third component of the campaign was a facebook competition. Facebook followers could pledge allegiance to one of the women in the PnP photo album of inspirational women by tagging themselves and standing the chance to win PnP gift cards. PnP inspirational women
global moguls home page This ambitious and exciting campaign is the brainchild of husband and wife team, Phillip and Jade Carlisle. They came up with the idea of Global Moguls after working on Blast Beat - an educational programme run in schools and colleges to find and educate potential musicians. The initiative is backed by multi-millionaire investor Simon Dolan. Klipdrift & Cola is presenting Global Moguls in South Africa. The big idea - Global Moguls is a web-based talent search for the next great unsigned band. What's unique about the search is that it's not only about the band but is also a launchpad for the entire creative team behind the band. The people responsible for the band's identity from their logo to their photography to their music video. Want to know how it works? Teams of creatives find unsigned bands to collaborate with, or an unsigned band finds a team of creatives to work with. Together they work through a series of music and media industry related tasks, starting with a rough-cut video and single track, moving to photography, design and finishing with a full-length music video.

Very interesting use of online video on Zoopy from Vodacom. Not sure who to credit for this - anyone have some inside info? Thanks @kristisecret for passing it on! ...

The Heavy Chef Project have nothing to do with food and everything to do with digital marketing. Have a look at their site here. The Heavy Chef Project are in the process of coming up with a name for their little chef icon and are...

Sepp Blatter boston terrier Media Release It’s official Sepp flies kulula Sepp, a Boston Terrier from Cape Town takes up offer of free flights 21 June 2010: Sepp, a young Boston Terrier from Cape Town, is receiving free flights from low fare airline kulula during the next month following an offer to fly the president of FIFA around South Africa. Responding to an advert placed by the low fare airline in the Sunday Times, the dog’s owners pointed out that the offer didn’t specify which Sepp the ad, referred to, so their pet was eligible to take advantage of the free flights. Sepp (the dog) changed his name specifically to take up the offer.
Jen and Cuan in Cannes Jennifer Macfarlane and Cuan Cronwright, the creative team behind Goodbye Citi and the latest Dentyne campaign, are visiting Cannes for an Ogilvy Worldwide conference and to attend the Cannes Lions Advertising festival. This Ogilvy Cape Town team are living the dream and blogging about it so we can all share in the experience (well, virtually anyway). Follow their blog, The Adventures of Jen and Cuan in Cannes, here. Or follow Jen on twitter to read about nights in Antibes and brainstorming sessions in a French villa. Try not to hate them too much. Who said advertising didn't come with perks?

[youtube]http://www.youtube.com/watch?v=Tjaeu09sbcY[/youtube] Jared Woods is a South African living in London and he is on a quest to meet Lily Allen. His simple plea to meet the popstar has become an entire personal social media campaign complete with microsite, youtube video, cartoon viral, wallpapers to download, a...

social-media-icons Quirk's new course, "Applying Social Media to Business Challenges" kicks off on June 28 and they are making a final call for registrations (registrations close June 25). This is a 5 week online course and is largely based on case studies compiled directly from Quirk’s recent experience tackling the challenges of using social media for businesses and brands. They are offering ten Between 10 and 5 readers a 20% discount on the course fee. All you have to do is provide an example/link to a social media campaign which you feel was well executed. Leave your answers/links in the comment section of this post. Click through to read up about the course on offer.
Steri flavournation 2 Steri Stumpie, South Africa’s best loved flavoured milk drink, has launched a new phase of its award winning social media campaign. Dubbed the Flavour Nation, the new integrated work is designed to grow the community around the brand by encouraging Steri lovers to champion their favourite flavour through very public displays of affection. You can read their blog post here for the official announcement of the rise of the Steri nation. Or click through for the press release.

A new social campaign launched yesterday by Stonewall+ for Kleine Zalze Wines. The website is accepting applications from the public and will select Ambassadors for their Summer campaign. The chosen Ambassadors will receive wine from Kleine Zalze and be given various wine/social/cooking/lifestyle challenges which they'll...

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