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Latest Creative News
social-media-icons Quirk's new course, "Applying Social Media to Business Challenges" kicks off on June 28 and they are making a final call for registrations (registrations close June 25). This is a 5 week online course and is largely based on case studies compiled directly from Quirk’s recent experience tackling the challenges of using social media for businesses and brands. They are offering ten Between 10 and 5 readers a 20% discount on the course fee. All you have to do is provide an example/link to a social media campaign which you feel was well executed. Leave your answers/links in the comment section of this post. Click through to read up about the course on offer.
15 Jun, 2010
Steri flavournation 2 Steri Stumpie, South Africa’s best loved flavoured milk drink, has launched a new phase of its award winning social media campaign. Dubbed the Flavour Nation, the new integrated work is designed to grow the community around the brand by encouraging Steri lovers to champion their favourite flavour through very public displays of affection. You can read their blog post here for the official announcement of the rise of the Steri nation. Or click through for the press release.
28 May, 2010

A new social campaign launched yesterday by Stonewall+ for Kleine Zalze Wines. The website is accepting applications from the public and will select Ambassadors for their Summer campaign. The chosen Ambassadors will receive wine from Kleine Zalze and be given various wine/social/cooking/lifestyle challenges which they'll...

15 Dec, 2009

Cape Town Tourism recently had a blogger activation day. The idea behind the day was to show them and their followers why Cape Town is cool. The day encompassed the bloggers driving Reynard F1 styled cars that could hit up to 240km/h! Their PR team hosts...

30 Nov, 2009
Finalist-Edward-Thomson-res Over the weekend Red Bull had an awesome activation event for the new Red Bull Street Style campaign currently running across South Africa. The event featured some of the top freestyle footballers in the Cape Town area. Red Bull have taken a very interesting approach with this new Street Style Campaign, utilising the main social networks as well as mobile tools to promote the events. It seems that there is virtually no traditional or above the line spend. It will be interesting to see how successful this approach is, especially as the social media space is really hotting up overseas but with few local campaigns embracing this new medium. The different properties on which they have marketed the event are mobile (USSD: *120*33009*739# and mobi site), blog as well as nicely integrated Facebook and Twitter pages. USSD is a very nice touch as it allows for mobile access without requiring a mobile connected phone. Red Bull also have Chris Njokwana, last years winner, helping to push the campaign on Twitter and Facebook. He also entered the Vodacom Fame campaign and received second place . The big question here is this the future of marketing? Would you add anything to this campaign? More images when you click through
14 Sep, 2009
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