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Latest Creative News

  With a free-to-download app that was launched on June 25, Creative Cape Town (a programme of the Cape Town Partnership) has set out to virtually map the local creative industries in the Mother City.   Only a week after launching, the app is already filled with creative...

Startup mobile gaming company, Thoopid, has recently launched the trailer for their first offering; a world-class, graphic-rich game starring the cheeky garden mollusc, Snailboy....

[youtube]http://www.youtube.com/watch?v=KQi2edvtzaw[/youtube] A mobile campaign for Good Hope FM by 140 BBDO: Listeners were encouraged to connect with their mates and start a band - by giving them separate parts of a song to download on their phones (vocals, drums, guitar or bass).  

YAL recently asked 50 revealing questions and received 138 954 answers which were put together to create these stats. Not only are the results of the survey interesting and insightful, but they are beautifully designed....

[youtube]http://www.youtube.com/watch?v=5cLUwDJtv68[/youtube] After a lot of mixed bag comments on Twitter and here on 10and5 on the new Cell C print ad, a consumer created the above video....

Cell C photocode South African music doesn’t always get the attention it deserves, despite a wealth of local talent. This will now change, thanks to Cell C’s new PhotoCode application, which will help put the spotlight on the country’s hottest bands. PhotoCode is a unique spin on new generation barcode technology that allows select South African bands to share their latest tracks, exclusive images, wallpapers and ringtones with a wider audience than before. South Africans will be able to download this content and more using Cell C’s new PhotoCode reader powered by BeeTagg Pro. In addition, PhotoCode enables inanimate matter to come alive, for example, a newspaper can provide access to a video clip, a shopping window can provide information about items exhibited, a t-shirt can carry an electronic business card and a billboard can provide access to a concert or a link to a website.
Finalist-Edward-Thomson-res Over the weekend Red Bull had an awesome activation event for the new Red Bull Street Style campaign currently running across South Africa. The event featured some of the top freestyle footballers in the Cape Town area. Red Bull have taken a very interesting approach with this new Street Style Campaign, utilising the main social networks as well as mobile tools to promote the events. It seems that there is virtually no traditional or above the line spend. It will be interesting to see how successful this approach is, especially as the social media space is really hotting up overseas but with few local campaigns embracing this new medium. The different properties on which they have marketed the event are mobile (USSD: *120*33009*739# and mobi site), blog as well as nicely integrated Facebook and Twitter pages. USSD is a very nice touch as it allows for mobile access without requiring a mobile connected phone. Red Bull also have Chris Njokwana, last years winner, helping to push the campaign on Twitter and Facebook. He also entered the Vodacom Fame campaign and received second place . The big question here is this the future of marketing? Would you add anything to this campaign? More images when you click through
Nokia My N97 Homescreen campaign by Aqua OnlineCheck the microsite campaign for Nokia called My N97 Homescreen. The site allows users to register via Facebook, customize the homescreen for the Nokia and then also share and distribute that homescreen via social networks. Anyone know WhoDunnit?
promotions-11 Jack Daniels together with Ikineo recently launched a new online campaign allowing you to bid for products on auction. Together with bringing Jack on the road this was a huge success for Jack Daniels and Ikineo. The site was put together in terms of planning, design and development by Hello Computer. The website is easily accessibly, user friendly and structured. The design and layout of the site gives you the feel of elegence, the Jack Daniels way. It's personalised and allows you to backtrack your previous bids aswell as having a look at past auctions. You can earn Jack Daniel’s Dollars by registering on the Jack Daniels Auction House website and then follow easy steps such as login to the website, buy a drink at a promotion, buy a bottle of Jack Daniels, open an email, click through a mini site, enter an online competition, refer a friend, complete a survey, reply to an sms or even just updating you details on the Jack Daniel's Auction House site. You start of with a balance of 20JD$ to get the auction started.
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