BP: Beyond 2010

Café Owners vs Mamas   We’ve been dying to get our hands on these ads and finally, here they are! The first of 3 TV ads done for BP by Ogilvy JHB in anticipation of 2010. Credits and the other two ads after the jump. 

Amy Mabin Deskspace

Amy Mabin Deskspace

Amy Mabin is a PR Account Executive at Ogilvy. You can follow her on Twitter here. Send us your deskshots to contact@10and5.com

SA Tourism gets a makeover via Cambrient and Ogilvy

SA Tourism gets a makeover via Cambrient and Ogilvy

Seems like there are quite a number of great, well designed make overs for some established websites. We’re seeing a lot more clean lines and updated designs. We like the redesign done on the SA Tourism site, facilitated by Cambrient and Ogilvy Interactive. Check out some more pics after the […]

VW “Cheetah” by Ogilvy

This is the latest work done by Ogilvy Cape Town for the new VW Golf. Great advertising often relies on great storytelling, this ad does that and leaves you with the warm fuzzy feeling that South African’s have come to associate with the VW brand. Click through for the press […]

Ogilvy vs Jupiter 2

Ogilvy vs Jupiter agency Beef

Lana spotted these two billboards next to each other, the one is from Jupiter Drawing Room and reads: “So we hear this recession thing is bad for business?” Right next to that, there is a massive red billboard from Ogilvy reading: “Does your agency think this ‘recession thing’ isn’t bad […]

Volkswagen Polo – Bee

Client: Volkswagen Polo Agency: Ogilvy Cape Town Production Company: Giant Films Director: Bruno Bossi Post production: Black Ginger Executive Creative Director: Chris Gotz Art Director: Jennifer Macfarlane Copywriter: Cuanan Cronwright Agency Producer: Emma Lundy Producer: Kirsten Clarence Country: South Africa


The latest VW Citi Golf campaign introduces us to the concept of the Recessionista: a fashion-forward individual who looks good despite “these tough economic times.” They are fashionistas making the most of the recession. They pillage their grandmother’s wardrobe, find ultra-stylish clothes at thrift stores and invent super-cool pastimes that […]

Ogilvy does Dakar

This poster / print ad was created by Ogilvy Cape Town to celebrate Volkswagen’s momentous victory in this year’s Dakar Rally. The ad highlights the harsh conditions experienced during the race, and how Team Touareg prevailed, in spite of the torturous environment and competitors. The work was conceptualised and executed […]

Recessionista (VW)

Recessionista (VW)

Due to the credit crunch shoppers has changed their way of indulgement, they now only spend the amount of money they think the product is worth and and will not pay over the mark for it anymore. This opened a whole new gap for opportunity in the market, especially the […]

Willard – Release the Party Animal

Ads and campaigns for potato chips have always been been edgy. Somehow eating chips will make you a more exciting person… Either way, this one is by Willards and centers around the “Release your inner Party Animal”. It’s quite entertaining and definitely worth the watch!  I’ve spotted it on TV […]