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Latest Creative News

Titled 'Believe', Cell C's new flying squadron- and firework-featuring commercial was made by Ogilvy Johannesburg and Ola! Films....

Rather than just tell us how environmentally friendly and responsibly sourced their products are, Woolworths' latest TV ad shows us by sharing the behind-the-scenes realities of where their food comes from....

The second ad in a new campaign by 360eight and Velocity Films for the Yellow Pages. This time we're introduced to Danish master of dance, Nicolai Norgaard....

MetropolitanRepublic and Am I Collective are the masterminds behind the latest MTN 'Book' TV commercial. They collaborated on the MTN 'Wallet' TVC too. ...

[youtube width="640" height="400"]http://www.youtube.com/watch?v=xRBk0l2_NYk[/youtube]   Great art takes blood, sweat and tears. To promote their 2014 Art Competition, Absa L’Atelier  have taken this maxim quite literally to create a new range of limited edition paints. What makes them different is that they contain the real blood, sweat and...

Business Day's new brand campaign 'Understand Your Country Or Lose It' takes a critical and necessary look at the realities faced by South Africans who suffer personally as a result of the country's current political economy....

To relaunch AfriSam to the SA market, ad agency Promise set out to create a TVC showing how products made of concrete and cement aren't lifeless structures....

  We've already had a look back at the 80s and 90s, so for the last installment of our Loeries Retrospective we've rounded up some award winning ads from the 2000s.   First, here's a lesson learnt the hard way. Hercules D’Arcy: Fiat Palio – “Bicycle”. Gold, 2000.   [youtube width="640"...

With the Loeries judging panel being a selection of industry elites who are focusing mainly on creativity and innovation, we wondered how their choice of 'good ads' would compare to public opinion. ...

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