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This is kind of old news, the campaign ended 13 August, but we'd like to tell you a bit about it. The ad uses the talents of ten South African artists who had about 20 minutes each to design their piece of the flag. All...

[youtube]http://www.youtube.com/watch?v=ZiGgh0ULdSo[/youtube] A video showing the thinking behind the campaign by 4D Johannesburg for Pnet job portal and the results. Credits: Creative Director - James Daniels Art Director - Roberto Adamo Copywriter - Jeff Harvey Production Company - Catapult Director - Mosese Semenya Producer - John Vrey...

Three Stories event For the duration of the world cup, adidas Orignals did something truly original and took over almost an entire building in Cape Town for a month and turned it into the place to be. With the help of some very dedicated locals - A Word Of Art, astore, The Kitchen and The Woodstock Industrial Centre - they managed to create a brand success story and deliver on their promise of a place to CELEBRATE THE FIFA WORLD CUP™ WITH FRIENDS. This is a wrap up piece on the campaign that saw an average of 200 visitors a day and over 3000 visitors in total to Three Stories over the month period. Marketers and event planners take note. Press Release: For the duration of the FIFA World Cup 2010™, adidas Originals invited the city of Cape Town to “celebrate originality” and experience the World Cup in a way that only adidas Originals could bring to life.

If you can't read the body copy it goes like this: So we didn't get a trophy. Pshhhh. Our prize is bigger. When MINI launched 6 Colours To Stand By, we never anticipated to find 3.3 million cars out there with flag mirror caps. We...

WoZela re-use the vuvuzela WoZela is a non-profit artist based initiative that aims to reuse the Vuvuzela and empower local craftsmen in doing so. What they need from you are ideas. Send in as many clever ways to reuse the vuvuzela as you like to their blog in the form of videos, photographs or sketches. You will only be judged on your idea, not your artistic talent. The winning ideas will be handed over to local artists and craftsmen to produce for themselves to sell around the world. All the proceeds go to the craftsmen. What's in it for you? The chance to win R10 000 if your idea is picked. Or 1 of 50 exhibition spaces in their traveling exhibition. See their blog here, there are quite a few entries already. WoZela facebook page WoZela twitter page Click through to see a few of the entries.

Fishgate Advertising have created these posters as part of their Foodbowl campaign for Simply Asia. This is what they say, Armed with the knowledge that most Thai dishes at Simply Asia are created using a traditional wok, we at Fishgate used this slight variation of...

www.keepflying.co.za Keep Flying is an initiative that calls all South Africans and South African brands to keep flying our flag for another 30 days as a reminder of our unity and that there is nothing we can't do. Visit their website and see how you can...

Woolworths released their final tactical ad for the world cup final over the weekend. Sad we won't be seeing any more of these. Well done to Spain!...

Umbro SA asked two top local designers to create a crest that represents South African football culture.  TwoShoes Graphic Design and Mingo Lamberti’s Brad Hodgkiss have been soaking up the country’s vibe during the World Cup to capture the essence and impact football has on our nation and our cultures.  These expressions have been produced as a limited edition collection that was exhibited alongside Umbro World Champions Collection this week at Neighbourhood in Long Street. Umbro also put the brief out as a competition to designers at Vega in Cape Town and the Red & Yellow School of Logic & Magic.  Two Shoes and Brad Hodgkiss selected the winning design submitted by Lauren Smith and Nikita da Silva of Red & Yellow, which has seen their designs being produced in this limited range as well.   Umbro asked them to a select a charity to which all profits from the South African range will be donated, and to keep it in the spirit of football the girls chose Oasis Place (http://www.charitysa.co.za/oasisplace.html). The South African designers were not short of inspiration being in the thick of the World Cup celebrations and this is clearly portrayed in their final designs, which capture some of the energy the nation has been experiencing as hosts to this tournament. TwoShoes Design: “Our emblem represents soccer as a uniting force for our nation.  Mzantsi United:  A statement and the peoples soccer club. 11 stars are for each player on the team and the 11 official languages of our country – 11 languages for a diverse nation”. Mingo Lamberti’s Brad Hodgkiss:  “I wanted the design to have a traditional crest shape and then add items to it that changed its overall feeling. For example, I took inspiration from the makaraba's and how they have circular shaped in their designs with little pictures inside. I also used shapes and line-work that is found in the African cultures to give it a vibrant African feel. My inspiration was the feeling of being at a soccer game. I wanted to create a feeling that the crest was vibrant, full with movement and colour.” Lauren Smith and Nikita da Silva, Red & Yellow School of Logic and Magic: “We drew inspiration from other SA artists, urban hair salons with their hand drawn stylized advertising, shweshwe fabrics that are traditional patterned African fabrics and stitching designs.   We chose to simplify our crest to make it more iconic.  It has a rural feel and the colours are natural and traditional.  We also used a typeface which looks hand drawn to carry through a traditional authentic feel”.  Abafana bam ba dlala kahle translated means “My boys are playing well” which elders of a community would commonly be heard saying in appreciation for the younger players. Check out the Umbro site here. More details and images of the event when you click through.

Cape Town now has it's very own Coca-Cola crate fanman assembled from even more crates than the Coca-Cola man in Newtown. This time the structure, named Elliot after the foreman of the team that built him, was made from 4200 crates and stands 18 meters...

This piece is by Cape Town illustrator Jacques Strauss and is entitled The Hand. It was created in reaction to a certain South American soccer player's antics during Uruguay's match against Ghana. Jaques says he submitted it As a little celebration of fair play in...

  This mini bowl collector’s item was created as part of a campaign for Simply Asia – a Thai Food and Noodle Bar - and is on at all their stores for the duration of the FIFA Soccer World Cup. The campaign is called Foodbowl, which is...

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