Minimalism speaks of restraint: it’s about adding nothing more, or less, than what is essential. This can easily translate to be harsh or uninspiring, but a minimal approach can also lead to something that is aesthetically beautiful and truly satisfying. This is what we wanted...

Ateljee is the Joburg based brainchild of Fred Swart, Jaco Burger and Helene Botha. Since they started in 2011, this creative trio have become known for typographic design, signage, packaging design, publication design and illustration....