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Latest Creative News

For National Braai Day tomorrow, Robertsons have created an interactive Tetris-like braai game that fits in with their new campaign, What's Your Braai Combination....

23 Sep, 2011

The winners of this year's annual Loeries Battle of the Bands will win a recording contract from EMI Music and a trip to one of the most famous recording studios in the world, Abbey Road Studios! Read on to find out how to get involved...

17 Aug, 2011
[youtube]http://www.youtube.com/watch?v=ojaXyQmMaLM[/youtube] On the 29th of April 2011, one of the most talked about events of the year takes place in London, England: the royal wedding of Prince William and Kate Middleton. Draftfcb Cape Town cleverly used the opportunity for the latest Savanna campaign. Savanna Wedding Crashers is offering one lucky crasher (and a friend) an all expenses paid trip to London to attend the royal wedding. To enter, aspiring crashers have to concoct a believable cover story explaining how they’re linked to the royal couple. They must then phone in to Grant and Anele's show on 5fm between the 28th of March and the 1st of April to share their story to win. The tactical campaign covers press, radio, Youtube clips and facebook ads created by Draftfcb with Quirk eMarketing and production company Wishbones. 'Read more' for the rest of the campaign or for more info visit the Savanna facebook page.
28 Mar, 2011

[youtube]http://www.youtube.com/watch?v=AaOdkwQx8HI[/youtube] 5FM can now also be found on SABC 3 on Friday nights. The show, launching this week, will take the form of a magazine, lifestyle and music show driven by the 5fm djs themselves. (TV)5 or TV to the power of 5, will cover...

03 Feb, 2011
Cell C photocode South African music doesn’t always get the attention it deserves, despite a wealth of local talent. This will now change, thanks to Cell C’s new PhotoCode application, which will help put the spotlight on the country’s hottest bands. PhotoCode is a unique spin on new generation barcode technology that allows select South African bands to share their latest tracks, exclusive images, wallpapers and ringtones with a wider audience than before. South Africans will be able to download this content and more using Cell C’s new PhotoCode reader powered by BeeTagg Pro. In addition, PhotoCode enables inanimate matter to come alive, for example, a newspaper can provide access to a video clip, a shopping window can provide information about items exhibited, a t-shirt can carry an electronic business card and a billboard can provide access to a concert or a link to a website.
27 Jul, 2010
[image title="What on Earth" size="full" id="738" align="center" alt="What on Earth" linkto="viewer" ] I was browsing around some of my favourite sites and came across this gem, Savanna What On Earth. 5FM and Savanna have come together to run a competition where users can win R 25 000 each day. A extremely nicely designed flash site using Papervision. Papervision is something that hasn't yet been high on the uptake in South African agencies, so it's great to see a site using the technology available to add that extra bit of bling to a site that in essence is nothing more then a small competition microsite. The big question here is who'dunnit? I have asked around my agency connections and have a fair idea of the production company that created this but can you confirm my suspicions? Any ideas? Click more to see the gallery. UPDATE: Props to Hellocomputer for the design of the site. Thanks to all for the internet sleuthing and solving this Who'dunnit!
02 Dec, 2008
Between 10 and 5