[youtube width=”640″ height=”400″]http://www.youtube.com/watch?v=xRBk0l2_NYk[/youtube] Great art takes blood, sweat and tears. To promote their 2014 Art Competition, Absa L’Atelier have taken this maxim quite literally to create a new range of limited edition paints. What makes them different is that they contain the real blood, sweat and tears of renowned […]
Tag: Absa La’Atelier
The 2013 Absa L’Atelier Art Competition winners have been announced. Pauline Gutter from Bloemfontein won the overall award and main prize with her piece, Die Huweliksaansoek.
To promote the 2013 Absa L’Atelier art competition, Absa undertook an experiment to see whether there was a substitute for real experience. Working with TJDR, they hypnotised young artists and told them they were in Paris, New York or on the Island of Sylt, and asked them to express what they saw.
The Jupiter Drawing Room Joburg created this campaign for the prestigious Absa L’Atelier art competition.
Thanks to Absa, two top South African emerging talents will soon be living the artist’s dream, rent-free, in Paris.