If you're in Joburg this weekend then you're in for a treat. Read on: The adidas Originals Splitpiece campaign will culminate with a massive street party on Saturday, 23rd October in Newtown, JHB. The main act scheduled to play at the party is American turntablist...

adidas Originals and A Word of Art have big plans for the Fifa World Cup. From the 11th of June till the 11th of July they will be hosting Three Stories, a month-long schedule of events that include a line up of local music ...

Check out this awesome activation by Adidas. Loving the Star Wars vibes! This happened in and around Kloof Street in Cape Town. Any idea who'dunnit (and where I can buy those costumes?!)

Some of you might remember a suspicious campaign running late last year in Cape Town. Check out this interview with the team who did Triple Helix for Adidas....

Conduits Second film in Adidas's Global "Every Team Needs.." campaign is now live. The meticulously illustrated and animated short film revolves around the maestro know as Kaka. A roving midfielder inspired by the rhythm and tempo of a game. Stay tuned for the official trailer and...

Conduit Produces work for Adidas We got hold of Conduit who will be doing 2 short films for Adidas International. We'll be revealing a couple of grabs from the films in the next couple of days and weeks. Keep following!
Conduit awarded two short films for Adidas Global! Conduit Productions has been awarded production of two short films for Adidas International and their global advertising partner 180 Amsterdam.
layout04 The other day we met the charming South African photographer, Antonia Steyn. She has shot various campaigns for brands such as Adidas and Mooks. And has done editorial work for magazinesĀ like Elle, Glamour, Cosmo and the increasingly popular, MKĀ Bruce Lee. The following photographs are from her latest shoot. The aim of the shoot was to portray "african beauty" while taking the notion of fashion photography and pulling it apart at the seams. It's about celebrating imperfections and reality, rather than creating a false facade of beauty. You can view her portfolio at www.oneleague.co.za.
barba05 The boys over at Ideate have a brilliant collection of the Adidas Barbershop campaign. We know the ads are slightly oldish (Marklives! also has a post up a while ago), but we thought it very fitting seeing as we're heading into soccer fever time, it should be featured again. Click through for more details on the campaign.
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