Klipdrift copywriters have seem to have decided to move away from the very well liked “Met Eish Ja”. The new slogan/pay-off line is “Ngena”, or “Again, ja”. It makes sense when you know what it means – Ngena means to “Go in” or “Come over” or “Welcome”, to which Neels […]
Some of you probably remember the much loved vintage Mainstay ads (or at least the jingle). This is the latest commercial for the cane spirit, the first in over 20 years! [youtube]http://www.youtube.com/watch?v=VIUqCkTlFG8[/youtube] We’re pretty sure Draftfcb is responsible for this. Update: We’ve been notified that TBWA Johannesburg is responsible for […]
Jack Daniel’s has launched a new TV advertising campaign in South Africa. Flighting on eTV along with an assortment of DSTV channels, the ad takes the viewer on a lyrical, cinematic journey inspired by the JD black and white label. Storytelling, a cultural pastime within the South African context, forms […]
Another responsible alcohol use campaign today, this time by Black River FC. These ads tackle the popular myths and excuses that are sometimes used when having had one too many.
Velocity and Lowe Bull teamed up for these ads for the responsible alcohol use. It’s a refreshing take on the traditional Don’t Drink ads. Hands up if you’ve seen one of these characters in your movements. 2 more ads after the break.
Bushmills™ South Africa has taken the unusual step of giving away its distiller’s company car, a classic 1969 E-Type Jaguar, in a promotional campaign launching in September 2009. The activity is supported by an interactive site www.bushmills.co.za, where discerning whisky drinkers can register and increase their chances of winning the […]