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http://www.youtube.com/watch?v=hcVcUNoE2jw New interactive print ad for Mercedes combining mobile and print.

[youtube]http://www.youtube.com/watch?v=09E5JqhXvzA[/youtube] New Capitec TV Ad by 140 BBDO. Copywriter: Jabulani Sigege Art Director: Quentin Arendse Creative Director: Alexis Beckett Executive Creative Director: Ivan Johnson...

Here's a new billboard from Hunter's dry on the N1 leaving Cape Town. The billboard sports the biggest Hunter's bottle ever made, and has is also interactive with snow falling down around the bottle. Very cool. (ED NOTE: Made the copy slightly clearer :) Interactive snow FTW)
Microsite screengrab for Cadiz Financial We were suitably stunned by the great creative work behind the new Cadiz campaign. The brand positioning is certainly different to most of the epic, albeit a bit standard, commercials we often associate with banking institutions. Another interesting element to this campaign is that the commercials are markedly spares in the conveying a message, apart from creating a "general sense" of wealth and aspiration, but eventually driving people to a website that explains a bit more. From a traditional strategy perspective, it's great seeing brands take this approach. The TV ads are also unbranded. Quite bold. The microsites all have a variety of seemingly unrelated characters and objects, including 3 mini-movies. At first glance, it would appear as if they have nothing to do with Cadiz – but click on them, and you’ll see they all highlight one of Cadiz’s core philosophies. You’ll meet a farmer with a novel approach to decision-making, a turn-of-the-century chancer who lands with the proverbial bum in the butter, and a builder faced with an ethical dilemma, among others. We think this is a great creatively executed campaign. Your thoughts? Take a look at the microsites: Make Good Money You won't build wealth watching ads Good is in the details

This is the latest set of print ads done for City Varsity by Net#work BBDO Cape Town. Mike Pearson, the copywriter responsible for the work, had this to say about the campaign: The whole premise is “Like school, but cooler” and what we’ve done is taken...

This poster, done by Net#work BBDO Cape Town, promotes the June issue of Marie Claire. Naughty? Or nice? Creative Directors: Ivan Johnson, Alexis Beckett Art Director / Copywriter: Eloise Coetzee Photographer: Bryan Traylor...

These ads from Net#work BBDO Cape Town ran as a follow up to the Aylesbury Comfort Food radio campaign which aired in December. The ads feature a catchy song which ran at the beginning and end of an commercial break, highlighting the dangers of giving anything other than Aylesbury Ice Cream to someone who needs comforting. “Jax and Johnny of Soft Light City did an awesome job,” says Mike Pearson, from Net#work, “they really took the script to the next level – with great ideas for music, sound effects and everything really!” The clip includes a brief description of how the ad ran media-wise. Listen: Aylesbury Good Choice Bad Choice Check out www.softlightcity.com.
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