This clever ambient media idea to advertise VISI magazine subscriptions is by Net#work BBDO Cape Town. Here's the thinking behind the campaign:
Subscription ads tend to be boring, information-intensive pieces that feel disconnected from the magazines they are supposed to be selling.
"I wish I was a... new GTI."
These ambient ads by Oglivy Cape Town are brilliant, giving drivers insight into their cars' minds. Simple and straightforward.
What do cars dream of? Obviously being a new GTI.
"To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target."
On 24 May, Saatchi & Saatchi Cape Town launched their ambient campaign for the Save Our Seas Foundation on Muizenberg Beach. The campaign, which rolled out over three days, created awareness about the plight of our oceans and tried to inspire people to take positive...