For the launch campaign of the new Platinum Label, for the ‘new whisky set’, Johnnie Walker has opened a “One Bottle” liquor store, which houses the first bottle of Johnnie Walker Platinum Label, signed by Master Blender, Jim Beveridge. ...

This is a recent case study about Capitec's Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall....

Have a look at this new campaign from +One and Atmosphere. Using Loyiso and Jeannie D, they have future cast what the world would be like in 2050. Interesting campaign, view more here or check the video below. [youtube][/youtube]...

Steri flavournation 2 Steri Stumpie, South Africa’s best loved flavoured milk drink, has launched a new phase of its award winning social media campaign. Dubbed the Flavour Nation, the new integrated work is designed to grow the community around the brand by encouraging Steri lovers to champion their favourite flavour through very public displays of affection. You can read their blog post here for the official announcement of the rise of the Steri nation. Or click through for the press release.
ghd Style Lounge pop up store Pretty soon we'll see the launch of the second ghd Style Lounge - an innovative take on styling and a pop-up store. If you are someone who would be interested in the event, make sure you sign up on the site. The website was produced by Cow Africa. The press release is below:
Global hair beauty brand, ghd, will be hosting its pop up salon the ghd style lounge for a second year during the summer party season. Conceived by Atmosphere Communications, in collaboration with Hammer Live Brands, the event will provide the ultimate pre-party makeover at secret locations in Durban, Cape Town and Johannesburg. Those wishing to attend can apply for an invitation at
Bushmills™ South Africa has taken the unusual step of giving away its distiller’s company car, a classic 1969 E-Type Jaguar, in a promotional campaign launching in September 2009. The activity is supported by an interactive site, where discerning whisky drinkers can register and increase their chances of winning the car. Visitors are also encouraged to join the Bushmills pub quiz - the first quiz of its kind in South Africa using social networking site Twitter.
ghd Style Diary website screenshot by Cow Africa CowAfrica recently finished with the ghd revelations microsite (there's a mobile version as well). The campaign was put together by Atmosphere Communications and in conjunction with Hammer Live Brands. Check out the event details below: They say:
ghd connects with brand evangelists through quirky fashion event Cape Town, August 2009: International hair beauty brand, ghd, has launched a campaign to increase style-leader evangelists for the brand. Centred on an unusual fashion event, ghd Revelations, the campaign conceived by Atmosphere Communications, alongside Hammer Live Brands and Cow Africa integrates public relations, social media and events to create close consumer relationships and interaction.
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