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Latest Creative News

This is possibly the weirdest campaign we've seen all year, but it sure beats the awkward, after 10pm Etv ads in its category....

AtPlay, Saatchi & Saatchi's internal digital division has developed an new intranet site for their staff. The new site hasn't yet been seen outside of the offices of Saatchi and Saatchi but apparently we should be getting some more information soon (and inside scoops). This video...

The digital arm from Saatchi and Saatchi, AtPlay, has been the first agency in South Africa to implement the much hyped up, but very cool, new technology called Augmented Reality. AtPlay produced a work where you would get a flyer, show the flyer in front of a Mac at the Apple store (they made a deal together), which would then show how Wordsworth books "Come to life." We think it's a great campaign and it's fantastic that AtPlay has taken the lead with the technology, being the first to use this tech. If you don't know too much about augmented reality, click through for a little more.
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