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Augmented reality is fast becoming the new buzzword for emmersive experiences online. While brands are still trying to find ways to imlement these as an extension of their campaigns, agency as beginning to show that they have a great understanding of this latest technology. Some background...

Stonewall+ launched one of the first instances of Augmented Reality in South Africa yesterday for the new Chevrolet Cruze site. Very slick interface with some really awesome movement recognition over the element to view the car. Great work. Producer: Adele Milana Design: Emile Rohlandt 3D Modelling: Damien Manuel Copywriting: Carrie...

The digital arm from Saatchi and Saatchi, AtPlay, has been the first agency in South Africa to implement the much hyped up, but very cool, new technology called Augmented Reality. AtPlay produced a work where you would get a flyer, show the flyer in front of a Mac at the Apple store (they made a deal together), which would then show how Wordsworth books "Come to life." We think it's a great campaign and it's fantastic that AtPlay has taken the lead with the technology, being the first to use this tech. If you don't know too much about augmented reality, click through for a little more.
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