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Latest Creative News

South Africa’s leading designers were honoured on the 9th of March at the sixth annual Design Foundation Awards, in a moving ceremony held in the Silo District, Cape Town. The awards recognised the industry’s top achievers in design, manufacture, commercial success and innovation, each category...

MADE Design has positioned itself as not just another design studio; operating as a boutique agency within the hub of Africa, their design sensibilities and brand work have brought brands to life in the most visually enticing ways. What sets MADE apart from other design studios is...

[youtube]http://www.youtube.com/watch?v=C6dUjnuefF8&context=C3bae1c1ADOEgsToPDskKLKFAGca1wW2w7uE5VhDmu[/youtube] Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place...

You all remember the famous BMW mouse ad, right? If not follow the link to refresh your memory. Ireland/Davenport Johannesburg have adapted the iconic ad by replacing the live mouse with a digital one for their latest BMW print ad. The ad was created to introduce...

Just received these interesting adverts from Lexus, looks like they are trying to make a strong statement to some of their competitors... Reminds me of the Beat the Bendz ads of the 90's. UPDATE: Check out the TVC here: [youtube]http://www.youtube.com/watch?v=1OOwDIe3vw4[/youtube] UPDATE: Looks like Lexus has also updated their website with this! Check it here. Another image below the fold.

the-new-bmw-z4-roadster-an-expression-of-joy-1

AquaOnline is behind the new BMW Z4 microsite. The site is an extension of the Expression of Joy campaign for the Z4 . From the site it's possible to download wallpapers, pricelists, and a number of other things. It also integrates quite nicely with the Samsung campaign they recently did as well. Interesting to note, the artist behind the Expression of Joy ad is a South African. Robin Rhode was born in Cape Town. Click through for more images in the campaign.
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