Support our GBV Cause – buy a poster
Latest Creative News

Maja Studio is an award-winning, boutique, motion design, illustration, animation and visual effects studio in Joburg. When they were briefed by Brand Activation to create an inflight AV detailing...

ninety9cents EVS campaign Cape Town based advertising agency ninety9cents has rolled out an unconventional awareness campaign for the Emergency Assistance Volunteer Support (EVS) that will make Capetonians think twice and hopefully support this cause.  The EVS is a non-profit, public organisation that secures and deploys the necessary resources, skills and equipment to help train and supply a dedicated group of everyday Capetonians who volunteer world-class services (they are often called out to support the likes of the South African Police Service and Cape Medical Response units) to the communities of Cape Town. As a strictly voluntary organisation with limited funds, the EVS is in constant need of financial help and volunteers to provide these services to the people of Cape Town.
Finalist-Edward-Thomson-res Over the weekend Red Bull had an awesome activation event for the new Red Bull Street Style campaign currently running across South Africa. The event featured some of the top freestyle footballers in the Cape Town area. Red Bull have taken a very interesting approach with this new Street Style Campaign, utilising the main social networks as well as mobile tools to promote the events. It seems that there is virtually no traditional or above the line spend. It will be interesting to see how successful this approach is, especially as the social media space is really hotting up overseas but with few local campaigns embracing this new medium. The different properties on which they have marketed the event are mobile (USSD: *120*33009*739# and mobi site), blog as well as nicely integrated Facebook and Twitter pages. USSD is a very nice touch as it allows for mobile access without requiring a mobile connected phone. Red Bull also have Chris Njokwana, last years winner, helping to push the campaign on Twitter and Facebook. He also entered the Vodacom Fame campaign and received second place . The big question here is this the future of marketing? Would you add anything to this campaign? More images when you click through
Red Bull Soweto Sessions This past weekend saw the Red Bull Soweto Sessions - a BMX event held at the Johannesburg cooling towers. While we don't know too much about the actual event, or what kind of brand activation was involved, it does look like a very cool event. We've managed to piece together a couple of snaps and a video we've found elsewhere on the web, but be sure to check out the website at the Red Bull Soweto Sessions microsite for more pics and videos. If you know Who Dunnit, please drop it in the comments. Also, check out some more pics at RiotBMX, or click through for a great video of the event (not produced by Red Bull). Thanks to Dylan for the headsup.
Between 10 and 5