This is a recent case study about Capitec’s Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall.
140 BBDO very cleverly jumped aboard the Youtube moutain biker sensation with a tactical banner campaign for Capitec Bank.
[youtube]http://www.youtube.com/watch?v=09E5JqhXvzA[/youtube] New Capitec TV Ad by 140 BBDO. Copywriter: Jabulani Sigege Art Director: Quentin Arendse Creative Director: Alexis Beckett Executive Creative Director: Ivan Johnson
The above is a new campaign created by combining the expertise of four companies that are all part of The King James Group. The companies credited are new social media specialists +one, Atmosphere PR, Hammer Live events and Mnemonic web design agency. The project just launched is an ongoing one for Capitec Bank called Live Free. In […]
There is a new brief out on the Idea Bounty site and this time it’s for Capitec. The prize brief is worth $5,000 – a tidy sum when all is required is a concept for a print and online banner ad. They say: Recently Capitec Bank was named one of […]
[youtube]http://www.youtube.com/watch?v=bET9Iu5-OIA[/youtube] Apologies, this is slightly belated, but the Capitec commercial by Net#work deserves a mention. It’s brilliant. Executive Creative Director: Ivan Johnson Deputy Creative Director: Quentin Arendse Art Director: Quentin Arendse Copywriter: Hilton Mashonga Other Credits: Black Ginger and Soft Light City
Network BBDO connected with Capitec Bank to produce this integrated campaign. Your comments below. They say: Challenging South African banks on and off-screen, Capitec Bank, in conjunction with Network BBDO, has launched an integrated advertising campaign to create hype and awareness around their new positioning in the market place. The […]