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This is a recent case study about Capitec's Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall....

[youtube]http://www.youtube.com/watch?v=09E5JqhXvzA[/youtube] New Capitec TV Ad by 140 BBDO. Copywriter: Jabulani Sigege Art Director: Quentin Arendse Creative Director: Alexis Beckett Executive Creative Director: Ivan Johnson...

The above is a new campaign created by combining the expertise of four companies that are all part of The King James Group. The companies credited are new social media specialists +one, Atmosphere PR, Hammer Live events and Mnemonic web design agency. The project just launched is an ongoing one for...

There is a new brief out on the Idea Bounty site and this time it's for Capitec. The prize brief is worth $5,000 - a tidy sum when all is required is a concept for a print and online banner ad. They say:
Recently Capitec Bank was named one of the ‘Great Brands of Tomorrow” by the Swiss financial institute Credit Suisse. Not only is Capitec Bank one of 27 brands globally that made it onto this list but it is the only African brand. The inclusion of Capitec Bank is also significant as it shows that hardly ten years into existence they are a major player in the South African market which up to this point in time has been dominated by the four traditional South African banks. In order to leverage Capitec Bank’s inclusion in the list of the great brands of tomorrow we are looking for a concept for both a print and an online banner ad that will announce to the world that Capitec Bank is one of tomorrow's great brands and the only one to come from Africa. These concepts will be put into production on Friday the 19th of March and the ads will run in the next fortnight so time is of the essence!!!
We say, check out the objectives after the jump, or visit the Idea Bounty site for more info.

[youtube]http://www.youtube.com/watch?v=bET9Iu5-OIA[/youtube] Apologies, this is slightly belated, but the Capitec commercial by Net#work deserves a mention. It’s brilliant. Executive Creative Director: Ivan Johnson Deputy Creative Director: Quentin Arendse Art Director: Quentin Arendse Copywriter: Hilton Mashonga Other Credits: Black Ginger and Soft Light City...

be-a-celeb for a weekend campaign by Network BBDONetwork BBDO connected with Capitec Bank to produce this integrated campaign. Your comments below. They say:
Challenging South African banks on and off-screen, Capitec Bank, in conjunction with Network BBDO, has launched an integrated advertising campaign to create hype and awareness around their new positioning in the market place. The campaign comprises three unique elements and spans the media platform by:
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