Castle Lite hosted a platform called The Lite Bar that enabled a better and more balanced way of living. A mindful matters bar that offered men the space to have serious and much-needed conversations amongst each other in a lite environment....
This from the press release:
OGILVY CAPE TOWN’S BRAVE NEW WORK FOR CASTLE LITE BRINGS ‘ICE ICE BABY’ BACK
There is nothing like an international rap star like Vanilla Ice, to bring some tongue in cheek flavour to an already popular beer brand like Castle Lite. The commercial, created for South African Breweries (SAB), emphasises the beer’s new extra cold attribute by aligning it with Vanilla Ice, otherwise known as Robert Matthew Van Winkle, and his number one hit single from the 90’s, ‘Ice Ice Baby’.