When Dima and Dimitrios decided to open their new hair boutique at the exclusive, five star Cellars Hohenort Hotel, they needed a stylish corporate identity that would reflect their unique hair design experience. Their initials, D and D, lent themselves to a nifty device that created the shape of a stylised pair of scissors. This logo, along with other hair-themed design elements, was then rolled out across the entire CI. The campaign was created by designer Charl Kruger and coprywriter Michael Pearson, with the help of their colleagues at Net#work BBDO Cape Town.
27 Jul, 2009