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Latest Creative News

These ads ran on the sites of the Cape Times and Cape Argus. A small version was also placed above the video on Zoopy (for those who could get on to see it). Credit goes to DraftFCB for the creative and Quirk eMarketing for the digital...

[youtube]http://www.youtube.com/watch?v=XML_TBF1P3Y&feature=player_embedded[/youtube] We just found the new Savanna ad on Youtube! What do you think? Done by Draftfcb Cape Town we believe....

Draftfcb Cape Town recently produced a new microsite for Hunters Dry. The site was built to create a big brand experience over the summer season Our next summer promotion that will have everyone wanting to grab an ice-cold Hunter’s, hit the beach and soak up some...

Vodacom has launched a new campaign (Player 23) to target the enthusiastic rugby fans for the Super 14. It features a rugby fan called Jan, the 23rd player, who's following his daily routine - but with the team following him around and trying to be exactly like him. Besides the hilarious TV ads, Vodacom also has a website where fans can download their own lockers and personalise them by adding their names, pictures and favourite teams. Fans can also download all the latest news on the Super 14 and other rugby mobile content to personalise their phones via the mobile element. You can read the entire press release on Bizcommunity. DraftFCB and ClickThinking was responsible for the concept and production of the PLayer23 Campaign. What we're very interested in is the tight integration between above the line (there is an enormous amount of print and TV exposure) and the way that has tied in with Mobile, and the desktop. This is the first mainstream application we've seen that uses Adobe Air for the desktop, and pretty tight mobile integration. The main advantages of a platform like Adobe Air is that you develop your app once, and it can be deployed to OSX or Windows, plus you have the added benefit of having free reign by using Flash, and the runtime brings the package size down quite considerably. 10and5 is hoping to get a case study out of the guys responsible for the campaign! We're hoping to get a case study out of the guys who produced the entire campaign - it would be very interesting to see what their findings were and how successful the Player 23 campaign was when it comes to and end.

In game action

DraftFCB Cape Town were responsible for the concept and game behind Savanna's latest game, Bugspray. The campaign was run in unison with Arbour day, and the concept they worked out was that users would have to protect Lemon Trees from invading bugs. With some really awesome illustration and smooth scripting the final concept was really beautifully executed.
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