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These posters are a collaboration between Net#work BBDO in Joburg and French-Canadian artist Guy Laramee, made to raise awareness of Exclusive Books' donation of thousands of books to charities every year....

A new print series for the Exclusive Books Self Help range. Ogilvy, Johannesburg, South Africa Executive Creative Director: Fran Luckin Creative Director: Bridget Johnson Art Director: Marion Bryan, Daniella Balona Copywriter: Chad Wright

[youtube]http://www.youtube.com/watch?v=Neff5O5vquE[/youtube] Just been sent this very funny, very strange ad for Exclusive Books. Anyone know who'dunnit? UPDATE: Found another very funny Exclusive Books ad from a previous campaign, have a look. [youtube]http://www.youtube.com/watch?v=7BeqFyDpwCQ[/youtube]...

eb-abridged_classics-mobydick After researching the subject, prominent publishers found that many avid readers are ashamed to admit that they have not read certain classics. In an attempt to make these books more accessible, they put out a series of abridged (condensed) classics. Exclusive Books promoted this range by putting out print ads that displayed some of the characteristic scenes from literary lore with the slightly less exciting bits removed. In this way, they showed how abridged classics work – by giving you the big picture. Creative team: Advertising Agency - Ogilvy Johannesburg Creative Directors - Fran Luckin, Bridget Johnson Art Director - Marion Bryan Copywriter - David Krueger Illustrators - Rui Tenreiro, Barry Downard, Rob Frew Photographer - Corbis Assistant Art Director - Magdel Smith
Inside Madonna's head This campaign by Ogilvy Johannesburg won a bronze at this year's Cannes Lions advertising festival. The ad promotes Exclusive Books' biography section by letting people peak into the heads of celebrities. Description: The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box. Creative team Chief Creative Officer: Fran Luckin Executive Creative Director: Fran Luckin Creative Director: Mike Martin/Bridget Johnson Copywriter: David Kreuger Advertiser's Supervisor: Fred Withers Account Supervisor: Caree Ferrari Producer: Greg Pentopolous -Oaktree Studio Art Buyer: Shirley Wagner Art Director: Mike Martin/Ian Broekhuizen Illustrator: Flip Hutton/Jo Dal/London Models Photographer: Pierre Peters Typographer: Mike Martin/Ian Broekhuizen

Exclusive Books launched their new commerce site last night. Check it out here. Design was done by Stonewall+. Development was done by Realm Digital....

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