These posters are a collaboration between Net#work BBDO in Joburg and French-Canadian artist Guy Laramee, made to raise awareness of Exclusive Books’ donation of thousands of books to charities every year.
Tag: exclusive books
A new print series for the Exclusive Books Self Help range. Ogilvy, Johannesburg, South Africa Executive Creative Director: Fran Luckin Creative Director: Bridget Johnson Art Director: Marion Bryan, Daniella Balona Copywriter: Chad Wright
[youtube]http://www.youtube.com/watch?v=Neff5O5vquE[/youtube] Just been sent this very funny, very strange ad for Exclusive Books. Anyone know who’dunnit? UPDATE: Found another very funny Exclusive Books ad from a previous campaign, have a look. [youtube]http://www.youtube.com/watch?v=7BeqFyDpwCQ[/youtube]
After researching the subject, prominent publishers found that many avid readers are ashamed to admit that they have not read certain classics. In an attempt to make these books more accessible, they put out a series of abridged (condensed) classics. Exclusive Books promoted this range by putting out print ads […]
Sharp stuff! Sent in by Chad Wright.
This campaign by Ogilvy Johannesburg won a bronze at this year’s Cannes Lions advertising festival. The ad promotes Exclusive Books’ biography section by letting people peak into the heads of celebrities. Description: The peephole poster boxes were used as front of store window posters to entice passersby to interact with […]
Check out this great tactical from Exclusives Books featuring Paul the Octopus doing his World Cup 2010 predictions..
Exclusive Books launched their new commerce site last night. Check it out here. Design was done by Stonewall+. Development was done by Realm Digital.