Tag: exclusive books

Exclusive Books: Self Help

Exclusive Books: Self Help

A new print series for the Exclusive Books Self Help range. Ogilvy, Johannesburg, South Africa Executive Creative Director: Fran Luckin Creative Director: Bridget Johnson Art Director: Marion Bryan, Daniella Balona Copywriter: Chad Wright

Exclusive Books – Poem

Exclusive Books – Poem

[youtube]http://www.youtube.com/watch?v=Neff5O5vquE[/youtube] Just been sent this very funny, very strange ad for Exclusive Books. Anyone know who’dunnit? UPDATE: Found another very funny Exclusive Books ad from a previous campaign, have a look. [youtube]http://www.youtube.com/watch?v=7BeqFyDpwCQ[/youtube]

Exclusive Books – Abridged Classics

Exclusive Books – Abridged Classics

After researching the subject, prominent publishers found that many avid readers are ashamed to admit that they have not read certain classics. In an attempt to make these books more accessible, they put out a series of abridged (condensed) classics. Exclusive Books promoted this range by putting out print ads […]

Exclusive Books – Peepholes

Exclusive Books – Peepholes

This campaign by Ogilvy Johannesburg won a bronze at this year’s Cannes Lions advertising festival. The ad promotes Exclusive Books’ biography section by letting people peak into the heads of celebrities. Description: The peephole poster boxes were used as front of store window posters to entice passersby to interact with […]