These posters are a collaboration between Net#work BBDO in Joburg and French-Canadian artist Guy Laramee, made to raise awareness of Exclusive Books' donation of thousands of books to charities every year....
A new print series for the Exclusive Books Self Help range.
Ogilvy, Johannesburg, South Africa
Executive Creative Director: Fran Luckin
Creative Director: Bridget Johnson
Art Director: Marion Bryan, Daniella Balona
Copywriter: Chad Wright
[youtube]http://www.youtube.com/watch?v=Neff5O5vquE[/youtube] Just been sent this very funny, very strange ad for Exclusive Books. Anyone know who'dunnit? UPDATE: Found another very funny Exclusive Books ad from a previous campaign, have a look. [youtube]http://www.youtube.com/watch?v=7BeqFyDpwCQ[/youtube]...
After researching the subject, prominent publishers found that many avid readers are ashamed to admit that they have not read certain classics. In an attempt to make these books more accessible, they put out a series of abridged (condensed) classics. Exclusive Books promoted this range by putting out print ads that displayed some of the characteristic scenes from literary lore with the slightly less exciting bits removed. In this way, they showed how abridged classics work – by giving you the big picture.
Creative team:
Advertising Agency - Ogilvy Johannesburg
Creative Directors - Fran Luckin, Bridget Johnson
Art Director - Marion Bryan
Copywriter - David Krueger
Illustrators - Rui Tenreiro, Barry Downard, Rob Frew
Photographer - Corbis
Assistant Art Director - Magdel Smith
Sharp stuff! Sent in by Chad Wright....
This campaign by Ogilvy Johannesburg won a bronze at this year's Cannes Lions advertising festival. The ad promotes Exclusive Books' biography section by letting people peak into the heads of celebrities.
Description: The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box.
Creative team
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin/Bridget Johnson
Copywriter: David Kreuger
Advertiser's Supervisor: Fred Withers
Account Supervisor: Caree Ferrari
Producer: Greg Pentopolous -Oaktree Studio
Art Buyer: Shirley Wagner
Art Director: Mike Martin/Ian Broekhuizen
Illustrator: Flip Hutton/Jo Dal/London Models
Photographer: Pierre Peters
Typographer: Mike Martin/Ian Broekhuizen
Check out this great tactical from Exclusives Books featuring Paul the Octopus doing his World Cup 2010 predictions.....
Exclusive Books launched their new commerce site last night. Check it out here. Design was done by Stonewall+. Development was done by Realm Digital....
