New Whitelabel Dating site

24.com recently launched a new mobile dating website. It's not everyday we get to feature the design of new web applications as they typically go more for function over form. What do you think?

WEB DESIGN STATEMENT: Product Manager: Stefano Sessa “We kept it quite simple and clean in order to simplify the white labelling process. The idea of Flirtaroo is to proliferate into different brands, and in order to do that we had to keep it simple (design wise) so it is possible to change a minimum amount of elements to create a unique whitelabel install, says Stefano Sessa.”