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ghd Style Lounge pop up store Pretty soon we'll see the launch of the second ghd Style Lounge - an innovative take on styling and a pop-up store. If you are someone who would be interested in the event, make sure you sign up on the site. The website was produced by Cow Africa. The press release is below:
Global hair beauty brand, ghd, will be hosting its pop up salon the ghd style lounge for a second year during the summer party season. Conceived by Atmosphere Communications, in collaboration with Hammer Live Brands, the event will provide the ultimate pre-party makeover at secret locations in Durban, Cape Town and Johannesburg. Those wishing to attend can apply for an invitation at www.ghdstylediary.co.za.
ghd Style Diary website screenshot by Cow Africa CowAfrica recently finished with the ghd revelations microsite (there's a mobile version as well). The campaign was put together by Atmosphere Communications and in conjunction with Hammer Live Brands. Check out the event details below: They say:
ghd connects with brand evangelists through quirky fashion event Cape Town, August 2009: International hair beauty brand, ghd, has launched a campaign to increase style-leader evangelists for the brand. Centred on an unusual fashion event, ghd Revelations, the campaign conceived by Atmosphere Communications, alongside Hammer Live Brands and Cow Africa integrates public relations, social media and events to create close consumer relationships and interaction.
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