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Latest Creative News

On Thursday, the 17th of January, FNB launched their 2013 brand campaign, 'You Can Help', with a commercial that was broadcast live across various channels and streamed online, all in real time....

This online game was made by Gloo for FNB Private Clients. Users are asked to spot the hidden bears to demonstrate how easy it is to spot hidden challenges when you know what to look for....

The online component to the Clover Dairy "Way Better" campaign is a digital journey through the animated Clover Milky Way where you can learn more about the characters created for the TVC....

“What will creativity hold for the future?” is the new campaign for Design Indaba 14, conceptualised by The Jupiter Drawing Room Cape Town, and evolved in collaboration with Gloo, to create an integrated campaign....

[youtube]http://www.youtube.com/watch?v=5kuC-4DaT0M[/youtube] This is the digital component of the latest Brandhouse Drive Dry campaign by FoxP2. Gloo worked on the digital campaign to run along side the "Papa wag vir jou" TV ad. See it here. This is what they did, how they did it and the...

6 Colours To Stand By is a rallying cry which forms part of a digital campaign celebrating South African national pride. This project is a creative collaboration between Gloo Digital Design & Black River F.C. & is Gloo's first digital campaign since being appointed to...

Here's a very nice banner campaign from Gloo. This was to recruit new staff to their Johannesburg and Cape Town offices (or Glooburg and Glootown as they refer to them). Nice and interactive. Check out the full banner here....

Augmented reality is fast becoming the new buzzword for emmersive experiences online. While brands are still trying to find ways to imlement these as an extension of their campaigns, agency as beginning to show that they have a great understanding of this latest technology. Some background...

This campaign was developed to promote Spur’s Monday Night Burger Special (buy one burger, get one free). Draftfcb Cape Town was responsible for the concept, TV and radio. The TV commercial showcases a court scene in which “Burger” is declared free every Monday at Spur. The other elements, such as the radio spots and website, developed out of this concept. The Free Burger website (created by Gloo) provides news on the special and encourages people to interact with the “Free Burger” movement by voting for the burger they would most like to declare ‘free’.
Wicked Pixels _ 2009-3 Check out the new (oldish by now - launched in May) website for Wicked Pixels. The project was a collaboration between the Wicked and Gloo teams. Website character designers, music composers, movement directors and animation artists all working and crafting alongside one another. The result a fun, unusual and arresting site which grabs the users attention and transports them to a new world, where a pixel recreates itself into various scenes.
screen3 Another site developed by Gloo. This one allows you to create messages sung by Simba Potatoes and send them on to your friends. The concept is not new but still quite a nice execution of this, with some cool videos being created for each of the possible selections. Worth having a look to at least see the appreciate the quality of the finishing touches on this. More images below the fold:

I recently found this banner by Gloo (ED: Hey Gloo how about sending them to us in the future! We love these!! :) Really enjoyed the concept of a normal washing ad that goes wrong when you mouse over. Great concept, awesome execution. Definitely worth...

1013511245234168 We recently discovered this micro-site from Gloo that allows you to customise and save a pdf template of a paper toy. There's a male and female toy each with a 'business' and 'casual' side that you can change the features of. The die for the toys was obviously inspired by the awesome readymech style paper toys. Loads more cool images when you click through.
kinky-afro-2-2 The Kinky Afro campaign by Good Hope FM certainly isn't new - you've certainly spotted the ads on TV (if not, we've embedded it below). The site for Kinky Afro was produced by Gloo and takes a tongue in cheek look at the computers we used during the 80's and early 90's. The site also includes a mini Pong game with the characters, where they sing some of their favourite lyrics if you hit a ball.

The Bookmarks Awards

As most might know the first annual Bookmarks awards took place last week. While some drama revolved around the event, overall I think it was a step in the right direction. The Bookmarks is exactly what we at 10 and 5 want, another medium to see the quality of work out there. To see what other digital companies in South Africa are currently doing and who is pushing the boundaries of what has been done thus far. Congrats to all involved! We would also like to know your thoughts on this Awards Ceremony and if you think it has a future. Click here to listen to what Adrian Hewlett, chairman of the Online Publishers Association (OPA) has to say about it. Click more to see a list of winners:
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