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For the launch campaign of the new Platinum Label, for the ‘new whisky set’, Johnnie Walker has opened a “One Bottle” liquor store, which houses the first bottle of Johnnie Walker Platinum Label, signed by Master Blender, Jim Beveridge. ...

ghd Style Diary website screenshot by Cow Africa CowAfrica recently finished with the ghd revelations microsite (there's a mobile version as well). The campaign was put together by Atmosphere Communications and in conjunction with Hammer Live Brands. Check out the event details below: They say:
ghd connects with brand evangelists through quirky fashion event Cape Town, August 2009: International hair beauty brand, ghd, has launched a campaign to increase style-leader evangelists for the brand. Centred on an unusual fashion event, ghd Revelations, the campaign conceived by Atmosphere Communications, alongside Hammer Live Brands and Cow Africa integrates public relations, social media and events to create close consumer relationships and interaction.
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