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Heavy Chefs has long been one of the top digital learning hubs in South Africa. They have recently redesigned their site and it's looking top class. Here are their reasonings behind the redesign: We wanted to focus more on the Heavy Chef Session...

HC course poster The guys over at World Wide Creative are hosting a digital media workshop in August where brand managers and anyone else can learn a bit more about creating profitable campaigns. It's something we think is a very valuable skill (as opposed to just having a pretty looking site!) more:
Digital Media – including the ‘new tools’ of marketing: blogs, social networking, bulk emailing, sms and the mobile web – is changing the way businesses are linking to their customers. Consider that:
  • Digital marketing is the fastest growing form of marketing in history
  • There are over 50 million registered SIM cards in circulation in South Africa, with any individuals having more than 5 phone numbers at any one time.
  • There are over 10 million South Africans with internet-enabled cell phones.
The Heavy Chef Project is launching a new digital marketing course tailored for marketers, managers and entrepreneurs: The “Creating Profitable Websites” Course, running from the 12 – 14th of August, in Cape Town. (An early bird special is still available.)

Fred over at Heavy Chef has pointed us to the feature post on Cracked titled: Corporate Attempts at "Edgy" That Failed. It's brilliant and probably one of best examples of how to inauthentic brands entirely miss the plot. I remember the Sony example quite well...

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