We followed the Glaceau vitamin water press quite a lot - they've had a successful PR drive - dropping all the fridges and product at agency's and also active Twitterer's offices with quite a lot of buzz generated from that alone.
We found the copy on each bottle quite funny, like this one:
paper jams, computer crashes, lifeless board meetings...whoosh!!
this vitamin supercharge will have you ready to fly in and save the day. (as a rule: resist urges to run around in any sort of cape, mask or tights combo).
Jack Daniels together with Ikineorecently launched a new online campaign allowing you to bid for products on auction. Together with bringing Jack on the road this was a huge success for Jack Daniels and Ikineo. The site was put together in terms of planning, design and development by Hello Computer.
The website is easily accessibly, user friendly and structured. The design and layout of the site gives you the feel of elegence, the Jack Daniels way. It's personalised and allows you to backtrack your previous bids aswell as having a look at past auctions.
You can earn Jack Daniel’s Dollars by registering on the Jack Daniels Auction House website and then follow easy steps such as login to the website, buy a drink at a promotion, buy a bottle of Jack Daniels, open an email, click through a mini site, enter an online competition, refer a friend, complete a survey, reply to an sms or even just updating you details on the Jack Daniel's Auction House site.
You start of with a balance of 20JD$ to get the auction started.