BMW Interactive Projection by iLogic
[youtube]http://www.youtube.com/watch?v=C6dUjnuefF8&context=C3bae1c1ADOEgsToPDskKLKFAGca1wW2w7uE5VhDmu[/youtube] Advertising the new BMW 1 Series, iLogic allowed consumers to engage with the brand in a new, exciting way. Keeping in mind that unmatched innovation is always part of the BMW driving experience, iLogic developed Interactive Video Projections. Full activation on the ground took place...