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For the launch campaign of the new Platinum Label, for the ‘new whisky set’, Johnnie Walker has opened a “One Bottle” liquor store, which houses the first bottle of Johnnie Walker Platinum Label, signed by Master Blender, Jim Beveridge. ...

This is a recent case study about Capitec's Swapping Mall, a two day event during National Savings Month 2011 that invited visitors to swap items they no longer wanted instead of hitting the (normal) mall....

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