This print ad for Lexus's new luxury hybrid hatchback, the CT 200h, by Draftfcb Johannesburg features the car in a surreal landscape next to a creature made from the same materials as the vehicle....

11 Oct, 2011

This just in. Phase 2 of the Lexus blitz campaign by Draftfcb Joburg. See the rest here. Maybe a little too close to what Ogilvy Cape Town did for the Golf 6 in 2009? What do you all think? Both very clever anyway. ...

06 Aug, 2010
Just received these interesting adverts from Lexus, looks like they are trying to make a strong statement to some of their competitors... Reminds me of the Beat the Bendz ads of the 90's. UPDATE: Check out the TVC here: [youtube]http://www.youtube.com/watch?v=1OOwDIe3vw4[/youtube] UPDATE: Looks like Lexus has also updated their website with this! Check it here. Another image below the fold.
23 Jul, 2010

Stonewall+ recently launched the new Lexus IS campaign site. Using the concept of Nanosites, the whole campaign site will be repurposed into banner executions....

19 Apr, 2010
Between 10 and 5