For some reason I’d never seen this 2012 Pendoring Gold-winning TV ad until recently.
This print ad for Lexus’s new luxury hybrid hatchback, the CT 200h, by Draftfcb Johannesburg features the car in a surreal landscape next to a creature made from the same materials as the vehicle.
This just in. Phase 2 of the Lexus blitz campaign by Draftfcb Joburg. See the rest here. Maybe a little too close to what Ogilvy Cape Town did for the Golf 6 in 2009? What do you all think? Both very clever anyway.
Just received these interesting adverts from Lexus, looks like they are trying to make a strong statement to some of their competitors… Reminds me of the Beat the Bendz ads of the 90’s. UPDATE: Check out the TVC here: [youtube]http://www.youtube.com/watch?v=1OOwDIe3vw4[/youtube] UPDATE: Looks like Lexus has also updated their website with […]
Stonewall+ recently launched the new Lexus IS campaign site. Using the concept of Nanosites, the whole campaign site will be repurposed into banner executions.