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hc-small-2 The Loerie Awards are only a few days away! We interviewed Mark Tomlinson, a founder and executive creative director of award-winning digital agency, HelloComputer. Mark is one of the judges for the digital Loeries and explains a little of what goes into the judging for these categories. Between 10and5: What do you think the reason is for the decline in digital entries this year when online ad spend has increased? Mark Tomlinson: I think many of the Digital Agencies are looking to improve their bottom line, much focus has been on new and larger client acquisition. I believe most independents are trying to build value in their entities, and whilst creativity is certainly a core skill, they are turning work out faster to meet these financial targets. This means the standard of work might not be what we are used to in previous years where the focus was on producing the best creative product.

The Loerie Awards today, 8 June 2009, announced the Digital Judging Panel for 2009. The Loeries Digital Judging Panel Clint Bryce, head of creative, Space Patrol Car Follow him on Twitter: twitter.com/CraniumJack Adam Whitehouse, creative director, Stonewall Follow him on Twitter: twitter.com/1eighty Allan Kent, creative director,  AtPlay Follow him...

Between 10 and 5