The President have released TOFFIE, their new range of t-shirts. Shown here is one of the first designs. The shirts will retail for R129,95 and are available at Musica. An exclusive shirt can be ordered from The President directly, and includes a special bag, packaging and also the special TOFFIE necklace. A couple more pics after the jump.
This Father's Day ad was done by The Jupiter Drawing Room for Musica. Creative Director, Livio Tronchin, had this to say about the ad:
Dads need to be rewarded for, well, being dads. Musica stocks an overwhelming amount of really cool stuff to give dad. So...
As music retailers face increasing pressure to find alternative revenue streams beyond the sales of CDs and DVDs, the opportunities have to lie in lifestyle products. Inside of everyone of us is an alter-ego who secretly wants to be a rock star, pop icon or jazz supremo. This was identified by The Jupiter Drawing Room (Cape Town) with our latest range of work executed for client Musica.
Conceptualised, illustrated and designed by the Design department of Jupiter; the packaging, in-store product stand as well as the writing of the copy communicates the in-your-face, anti-establishment rebelliousness of Rock music. And lets the user believe just for a moment they really could be a rock icon. The following is my contribution to the project.
Loads more images when you click through!'
It's exciting times for Musica. They have just recently relaunched the brand and have a new logo and pay off line!
The challenge that Jupiter Cape Town faced was to change the perception of the brand as purely a music destination to the ultimate entertainment...