Boomtown Strategic Brand Agency created these posters for Nelson Mandela Metropolitan University. They were tasked to portray the values of the university in a creative and visually arresting manor to the staff and students. The campaign is currently running internally and will run for the remainder of the year. They explain their method: We utilised hand illustrated, eye-catching visuals to portray each value and then silkscreened them in bright colours onto recycled card.
Andrew MacKenzie (Creative Director)
Stephen Roth (Designer / Illustrator)
Tim Jones (Illustrator)
Jana van der Walt (Designer / Illustrator)
Ruan Coetzee (Copywriter)