In a powerful documentary style short film, The Sartists share their aim to communicate authentic and untold local stories through the mediums of fashion and photography.
In light of their new project with adidas Originals, we chat to The Sartists about the SA creative scene, the value of collaboration and creating culture.
The Sartists wear custom vintage pieces in a lookbook shot by Andile Buka for their collaboration with adidas Originals surrounding the Supershell FW15 launch.
For our third and final instalment we’re catching up with the founders of local street wear stores Boaston Society, Thesis Lifestyle and astore.
Alongside the relaunch of the adidas Originals Superstar we chat to three South African street wear designers about how they got started in the industry, trends they’ve noticed on the streets, and what will be big in 2015.
Trevor Stuurman, Andile Mbete and Boogy Maboi weigh in on the current South African street wear scene in the wake of the 2015 relaunch of the adidas Originals Superstar.
This year adidas Originals brings back one of its most iconic shoes, the Superstar, with a short film by Karim Huu Do and a global campaign questioning what it means to be a superstar in 2015. We spoke to the South African creative team, Wes Phelan and Matt Edwards, at ad agency Johannes Leonardo about making the campaign.