Last Friday night, Long Street saw an ambush of Zumba dancers. South American flair has come to South Africa! The new and exciting South American dance class called “Zumba” has come to Virgin Active Health Clubs around South Africa. To launch this new dance class, Posterscope (www.oohsa.co.za) put Virgin Active up on the iconic Cape Town site at the top of Long Street with the message “Dance yourself Sexy”. To utilise the fact that Virgin Active have this great site for a month, they wanted to have an activation that would run on Long Street and culminate at the top of Long Street underneath the site. Virgin Active wanted to break the mould and do something completely different and unique in celebration of their Zumba dance class launch!
31 Jul, 2009