production house Luma sent us this work that's behind one of our favourite campaigns for Standard Bank we were pretty excited. The video you see above is the completed version. The Standard Bank Moving Forward campaign is a piece of work that we've really enjoyed, from the illustration through to the execution. Luma was brought in to produce that commercial, and they've just put out a blog post explaining the behind-the-scenes production work, including some examples of mock sketches and an assortment of other tid-bits that gives one an interesting perspective into what it takes to produce a 3D TV commercial. Read on the Luma blog how they completed the project in an 8 week turnaround time.
23 Nov, 2009